If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.

If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting.

Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing.

The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.

You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts.

LINKS

Get the 90-Day Book Sales System →

Grab the free Book Marketing Blueprint →

You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales.

LINKS

Book Marketing Blueprint FREE download

NEW RESOURCE: The 90-Day Book Sales System

If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief.

In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.

You'll walk away from this episode:

• Feeling relieved that there’s nothing wrong with you (just the advice you’ve been given).
• Clear on how to build real connections with readers, without showing your face or being “on” all the time.
• Empowered to use your strengths as a writer to grow your platform in a way that feels natural.
• Equipped with simple, low-pressure strategies that actually work for you.
• Confident that yes, you can sell books and stay true to who you are.

This isn’t about learning more. It’s about unlearning what doesn’t work and finally feeling good about how you show up. If you’ve ever whispered, “I hate marketing,” this one’s for you.

FREE Book Marketing Blueprint

Book Marketing Starter Kit

You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.

Stop guessing. Start building the foundation that makes your social media work.

FREE Book Marketing Blueprint

Book Marketing Starter Kit