This episode of The Nutgraf was first published on 19 April.

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Around the middle of April, Blusmart informed customers that it was temporarily pausing operations. This came after Sebi alleged that two out of the EV firm's three co-founders were involved in financial impropriety. What the markets regulator discovered in its investigation or the arcane methods of how the founders orchestrated this scheme was, frankly, less interesting.

Instead, it was the broader response to this that was much more fun to talk about. As Youtube view counts often demonstrate, reaction videos can often be much more enthralling than the event itself.

And the response to news about the Blusmart collapse was strikingly consistent.

In some ways, Indian businesses, startups, and media personalities have built and monetised a content economy that's ultimately conformist, unremarkable, and post hoc.

Praveen Gopal Krishnan explored how in this edition of The Nutgraf. Tune in.

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You can also read this edition here - https://the-ken.com/the-nutgraf/blusmart-and-the-dogs-that-didnt-bark/

Read 'Blusmart’s relationship with co-founder’s listed company could prove costly' here - https://the-ken.com/story/blusmarts-relationship-with-co-founders-listed-company-could-prove-costly/

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