Summer, the peak season for home services, is just around the corner!

Is your marketing strategy in place and your website ready for increased demand?

No?

Don’t worry; we’ve got you covered! Our guest on BlueTube this week is one of my long-time colleagues at Blue Corona, Chase Wolf! Chase is our account director and has a proven track record in lead generation, brand awareness, customer satisfaction, and web design strategy.

He is highly skilled at creating online marketing strategies and he’ll reveal how to prepare your home services marketing strategy for the increased demand ahead!

Tune in.

Key Takeaways:

• 00:00:00 Intro
• 00:01:23 Chase’s experience in digital marketing
• 00:08:06 Trends in the home services industry
• 00:12:56 How to prepare your website for the peak summer demand
• 00:19:28 How contractors should work with their marketing agencies
• 00:25:06 Understanding what’s working and what’s not
• 00:30:12 Local SEO strategies for contractors
• 00:37:11 Google business profile
• 00:39:37 Paid advertising strategies for the summertime
• 00:46:42 Eliminating missed calls
• 00:56:01 Quick recap and outro

Additional resources:

➡️ Follow Chase Wolf on LinkedIn: https://www.linkedin.com/in/chasewolf/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

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BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow/subscribe so you never miss an episode!

Seasonal changes affect home service businesses significantly. So, how do you ensure that your phone keeps on ringing during “shoulder season”?

As marketers, it’s our job to minimize the peaks and valleys as much as possible in a “weather-enhanced” industry. And today’s guest knows that topic all too well.

Joining us on this episode is Nick Rau, a seasoned digital marketing coach at Nexstar Network. With years of experience guiding contractors, Nick is here to explain what shoulder season is and the best marketing strategies for gaining customers even during off-seasons.

If you want to grow your business year-round, this episode is for you.

Tune in now!

Key Takeaways:

• 00:00:00 Intro
• 00:01:15 Meet Nick Rau
• 00:02:51 What is Nexstar Network?
• 00:05:11 The biggest shift in the industry
• 00:09:31 Understanding the “shoulder season” in home services
• 00:12:21 Marketing strategies for shoulder season
• 00:21:39 The value of proactive marketing and long-term planning
• 00:25:54 Leveraging customer data for targeted marketing
• 00:28:50 Google as a pivotal platform in digital marketing strategy
• 00:37:07 Final thoughts
• 00:38:38 Outro

Additional resources:

➡️ Follow Nick Rau on LinkedIn: https://www.linkedin.com/in/nicholasprau/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow/subscribe so you never miss an episode!

Q1… Was not the best.

Most folks in the home services industry would agree that 2024 got off to a rough start. With economic uncertainty looming, people are clutching onto their money and carefully considering every penny they spend.

For us marketers, this should be a clear sign that it’s time to get creative and redirect our marketing efforts.

But how?

Well, today we are joined by Rory Rowe, an experienced marketer and current Marketing Director at Heartland Home Services, who will tell us exactly how to navigate this economic uncertainty in the home services industry.

If you want to turn this rocky year around, this episode is for you.

Tune in.

Key Takeaways:

• 00:00:00 Intro
• 00:03:49 About Blind & Sons
• 00:08:28 Pivoting during economic uncertainty
• 00:15:52 Marketing strategies and building customer relationships
• 00:22:34 Leveraging data to navigate economic uncertainty
• 00:32:08 Holding teams accountable
• 00:39:26 Final thoughts
• 00:42:52 Outro

Additional resources:

➡️ Follow Rory Rowe on LinkedIn: https://www.linkedin.com/in/rory-rowe-5b89a6126/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!

Are you looking to take your home services business to the next level?

If you’ve been exploring ways to expand your business, chances are you’ve come across the term paid media. But what even is paid media? Is it still relevant in 2024? And how can you leverage it to grow your business?

Today, we have the answers you've been looking for, courtesy of Kylie Castrucci! Kylie is the Director of Paid Media at Blue Corona and has over 15 years of analytical and creative marketing expertise. With her wealth of knowledge, she's here to explain paid media and show you how to use it effectively for your home services business.

If you want to grow like a pro, this episode is for you.

Tune in!

Key Takeaways:

• 00:00:00 Intro
• 00:02:43 The current state of paid media
• 00:08:28 Platform control and autonomy
• 00:10:38 Advertising costs for home service companies
• 00:16:57 Never put all of your eggs in one basket
• 00:19:02 Advertising strategies for lead generation
• 00:24:04 When is the right time to branch out?
• 00:31:08 What should a contractor look for in a paid media partner?
• 00:33:03 Leveraging data
• 00:39:50 Outro

Additional resources:

➡️ Follow Kylie Castrucci on LinkedIn: https://www.linkedin.com/in/kylie-castrucci-63077531/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!

Are you thinking about selling your home service business?

Before you pull the trigger, there are a few things you need to consider. When is the best time to sell? How much is your business worth? And most importantly, is there anything you can do to increase its value before selling?

Today, one of the best business brokers in our industry - Patrick Lange - will answer all these questions for us! Patrick is a serial entrepreneur and business broker who has successfully sold over 120 home services businesses nationwide. His tips will help you make the right calls and the most money!

You’ve spent years building your business. Don’t mess up when you sell it!

Key Takeaways:

• 00:00:00 Intro
• 00:03:06 How Patrick got into selling home service businesses
• 00:04:45 Patrick’s other entrepreneurial ventures
• 00:08:32 When is it time to sell a business?
• 00:10:19 How much is your business really worth?
• 00:12:53 Most common mistakes when selling a business
• 00:16:41 Operating efficiency and business value
• 00:21:18 Where is the market heading?
• 00:26:53 Outro

Additional resources:

➡️ Follow Patrick Lange on LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker/

➡️ Check out Patrick Lange’s website: https://businessmodificationgroup.com/

➡️ Follow Patrick Lange on YouTube: https://www.youtube.com/@PatrickLange9858

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!

The secret to business growth in any industry, especially home services, is building a strong brand that people recognize and trust.

To illustrate the power of effective branding, I invited Patrick Macisaac on the show! Patrick is the managing partner at Roby Services, a proud subsidiary of The Roby Family of Companies. With a remarkable 74-year legacy in the Charlotte community, you best believe there’s much to learn from them!

Patrick and I talked about the challenges of growing the Roby Services brand, how a great reputation and company culture can help attract, hire, and retain the right employees, and how Patrick implemented EOS across Roby Services.

Tune in!

Key Takeaways:

• 00:00:00 Intro
• 00:00:52 From Roby Elecrtical to Roby Services
• 00:06:00 The importance of strong branding
• 00:13:27 The home service industry after COVID
• 00:15:28 Implementing EOS
• 00:23:19 Outro

Additional resources:

➡️ Follow Patrick Macisaac on LinkedIn: https://www.linkedin.com/in/patrick-macisaac-6031517/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!

When it comes to AI, there’s still a lot to figure out…

But one thing is certain: it offers tons of ways to improve and scale your home service business.

At Blue Corona, we've been exploring these possibilities for quite some time now, and today, we're going to share some of the best ways you can use AI for your business!

But first of all, hello and welcome to the first-ever episode of BlueTube, the home service podcast brought to you by Blue Corona!

This podcast is dedicated to all those working in the home services industry who want to gain valuable insights and grow their businesses. I'm your host, Brandon Doyle, and in this kick-off episode, I'm joined by my colleagues David Hamrick and Eric Velez.

We're going to chat about how things have changed in the digital marketing world in 2023, how we're leveraging artificial intelligence to grow home services businesses, the power of brand recognition, and the most effective marketing strategies for contractors.

This is the first in a series of many great episodes, so don’t miss out!

Key Takeaways:

• 00:00:00 Intro
• 00:00:36 The evolving role of AI in marketing
• 00:16:06 Necessity for a holistic marketing approach
• 00:24:47 Data as the cornerstone of marketing strategies
• 00:28:39 Future trends in marketing: IoT and large action models
• 00:34:19 Outro

Additional resources:

👉 Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!

Are you ready to scale like you mean it? Welcome to BlueTube – your go-to podcast for cutting-edge home service growth strategies! I'm Brandon Doyle, and each week, my guests and I will break down the most burning questions of the home service industry. We'll share secrets from different niches, including HVAC, roofing, pest control, plumbing, electrical, and so much more! Be sure to follow so you never miss a new episode. We've got lots to talk about. So, let's dive in!