Summer, the peak season for home services, is just around the corner!

Is your marketing strategy in place and your website ready for increased demand?

No?

Don’t worry; we’ve got you covered! Our guest on BlueTube this week is one of my long-time colleagues at Blue Corona, Chase Wolf! Chase is our account director and has a proven track record in lead generation, brand awareness, customer satisfaction, and web design strategy.

He is highly skilled at creating online marketing strategies and he’ll reveal how to prepare your home services marketing strategy for the increased demand ahead!

Tune in.

Key Takeaways:

• 00:00:00 Intro
• 00:01:23 Chase’s experience in digital marketing
• 00:08:06 Trends in the home services industry
• 00:12:56 How to prepare your website for the peak summer demand
• 00:19:28 How contractors should work with their marketing agencies
• 00:25:06 Understanding what’s working and what’s not
• 00:30:12 Local SEO strategies for contractors
• 00:37:11 Google business profile
• 00:39:37 Paid advertising strategies for the summertime
• 00:46:42 Eliminating missed calls
• 00:56:01 Quick recap and outro

Additional resources:

➡️ Follow Chase Wolf on LinkedIn: https://www.linkedin.com/in/chasewolf/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

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BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow/subscribe so you never miss an episode!

Seasonal changes affect home service businesses significantly. So, how do you ensure that your phone keeps on ringing during “shoulder season”?

As marketers, it’s our job to minimize the peaks and valleys as much as possible in a “weather-enhanced” industry. And today’s guest knows that topic all too well.

Joining us on this episode is Nick Rau, a seasoned digital marketing coach at Nexstar Network. With years of experience guiding contractors, Nick is here to explain what shoulder season is and the best marketing strategies for gaining customers even during off-seasons.

If you want to grow your business year-round, this episode is for you.

Tune in now!

Key Takeaways:

• 00:00:00 Intro
• 00:01:15 Meet Nick Rau
• 00:02:51 What is Nexstar Network?
• 00:05:11 The biggest shift in the industry
• 00:09:31 Understanding the “shoulder season” in home services
• 00:12:21 Marketing strategies for shoulder season
• 00:21:39 The value of proactive marketing and long-term planning
• 00:25:54 Leveraging customer data for targeted marketing
• 00:28:50 Google as a pivotal platform in digital marketing strategy
• 00:37:07 Final thoughts
• 00:38:38 Outro

Additional resources:

➡️ Follow Nick Rau on LinkedIn: https://www.linkedin.com/in/nicholasprau/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow/subscribe so you never miss an episode!

Q1… Was not the best.

Most folks in the home services industry would agree that 2024 got off to a rough start. With economic uncertainty looming, people are clutching onto their money and carefully considering every penny they spend.

For us marketers, this should be a clear sign that it’s time to get creative and redirect our marketing efforts.

But how?

Well, today we are joined by Rory Rowe, an experienced marketer and current Marketing Director at Heartland Home Services, who will tell us exactly how to navigate this economic uncertainty in the home services industry.

If you want to turn this rocky year around, this episode is for you.

Tune in.

Key Takeaways:

• 00:00:00 Intro
• 00:03:49 About Blind & Sons
• 00:08:28 Pivoting during economic uncertainty
• 00:15:52 Marketing strategies and building customer relationships
• 00:22:34 Leveraging data to navigate economic uncertainty
• 00:32:08 Holding teams accountable
• 00:39:26 Final thoughts
• 00:42:52 Outro

Additional resources:

➡️ Follow Rory Rowe on LinkedIn: https://www.linkedin.com/in/rory-rowe-5b89a6126/

➡️ Follow me on LinkedIn: https://www.linkedin.com/in/doylebrandon/

➡️ Ready to level up your home service marketing? Let’s talk: https://www.bluecorona.com/

—

BlueTube is a home services podcast dedicated to all those who want to gain valuable industry insights and grow their home service business.

This podcast is brought to you by Blue Corona: https://www.bluecorona.com/

Make sure to follow so you never miss an episode!