Is creativity really about coming up with beautiful campaigns—or is it simply finding clever ways to solve difficult problems?

In this special in-person episode, Emma and Ruta are joined by the team behind Technology for Marketing and eCommerce Expo to explore this year’s theme: Creative Intelligence in Action.

We talk about what creativity actually looks like inside a modern marketing team, particularly when budgets are tight, workloads are growing and AI can produce almost anything at the click of a button.

Marketing confessions include telling a senior stakeholder that a budget cut felt like “a slap in the face” and repeatedly cloning email campaigns without checking the subject line, sender details or reply-to address. Cue 30,000 emails—and one very unhappy inbox owner.

We get into:

✅ Why creativity is much broader than design, copy and campaign concepts
✅ How problem-solving, communication and data storytelling are creative skills
✅ Using AI to brainstorm, sense-check ideas and adapt campaigns across channels
✅ The risk of outsourcing your critical thinking and personal judgement to ChatGPT
✅ Why audiences are pushing back against AI influencers, artwork and synthetic content
✅ How marketers can use AI for learning, admin and the work they genuinely struggle with
✅ Efficiency versus effectiveness—and why giving people more tools often just creates more work
✅ Why growth requires experimentation, waste and the occasional failed campaign
✅ How to test properly instead of changing everything and declaring that marketing “didn’t work”
✅ Burnout, boundaries and the importance of having colleagues you can have a proper moan with

Plus, we discuss parasocial relationships with creators, senior salespeople misusing the term “demand generation,” and why nobody should leave their dinner getting cold after being told it’s ready.

Technology for Marketing and eCommerce Expo take place on 23–24 September 2026. Emma and Ruta will also be there with the Blame It On Marketing confession wall, ready to hear your marketing sins—and validate how much you hate your boss.

#MarketingPodcast #CreativeMarketing #AIinMarketing #MarketingLeadership #MarketingBurnout #TechnologyForMarketing

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why are we still having to prove that marketing contributes to revenue? 😅
In this episode of Blame It On Marketing, Emma and Ruta are joined by Karen Lloyd, podcast host, recruiter, headhunter and founder of Armstrong Lloyd, to finally give revenue the dedicated airtime it deserves.

We talk about why marketing needs to be commercially accountable, how to prove contribution without getting lost in attribution drama, and what happens when sales and marketing stop trusting each other.

Marketing confession of the episode:
Karen over-scripted an early podcast episode so much that her guest was visibly shaking. They ditched the script, had a real conversation, and it became one of the best-performing episodes. A lesson in letting things breathe.

We get into:
✅ Why marketing has to contribute to revenue if it wants a seat at the table
✅ The danger of being seen as the “colouring-in department”
✅ Attribution fights: events vs digital vs sales touchpoints
✅ Why every marketer needs access to the CRM
✅ What to do when you don’t trust the data
✅ Short-term revenue vs long-term revenue: why you need both brand and demand
✅ Why “the sales cycle is three months” usually ignores the whole marketing journey
✅ Sales and marketing politics: what happens when trust breaks down
✅ Why the CEO or founder has to help fix the sales-marketing relationship
✅ The importance of having receipts when you need to challenge bad behaviour
✅ Commercial acumen: why marketers need to understand revenue, pipeline and business impact
✅ AI gossip: why asking Claude to make strategic marketing and hiring decisions is not the flex some founders think it is

If you’ve ever been asked to prove ROI while being blocked from the CRM, or watched sales ring the bell for a deal marketing helped create six months ago, this one’s for you.

Like, subscribe, and comment with your biggest “where did the revenue come from?” battle.

#B2BMarketing #MarketingStrategy #RevenueMarketing #SalesAndMarketing #MarketingLeadership #CRM #Attribution #MarketingROI

Live recording from the Leadoo Big Conversion Meetup! This episode focuses on the content portion of websites and how that leads to better conversions. We are joined by Joe Rogers, Fractional Head of Content, and Jonny Kenyon Head of Marketing at Jungle IT.