Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM takes—and when you shouldn’t do it at all.

We get into:
✅ Why “ABM Lite” isn’t real (and why it keeps getting sold anyway)
✅ The village ABM needs: sales, SDRs, CS, product marketing, brand, design
✅ Account selection done right (data > opinions, relationships matter)
✅ Start small: 2–4 accounts, bottom-of-funnel first, then scale
✅ Timelines & expectations: quarters to years—not weeks—and what to report
✅ What to track (and why MQLs are the wrong question for ABM)
✅ When to skip ABM and do personalised demand gen instead
✅ Tools & AI: faster personalisation ≠ ABM
✅ Spicy take: why growth teams deserve bonuses/commission

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do smart companies still treat marketing like the “content machine” or sales’ on-call design team? In this episode, Ruta and Emma sit down with Margaux Grasso and Sarah Mardle to unpack marketing’s perception problem—and how to fix it with influence, data, and better internal storytelling. Expect practical playbooks for building credibility, aligning with sales, and pushing back on bad habits without starting a turf war.

We get into:
✅ Why marketers accidentally fuel the “make it pretty” myth—and how to stop being the default Yes Team
✅ Building your internal brand: report like a strategist, not a task taker (show the link to business goals)
✅ Stakeholder personas: map power, pressures, and motivations so your message lands internally, not just with customers
✅ Alignment that sticks: shared goals, shared language, and moving from blame to ownership with sales
✅ Budget battles: make a business case, not an approval request—what to show the CFO and when
✅ Product-market fit reality checks: run shared experiments so “is it marketing or the product?” gets answered fast
✅ Career insurance: mentors, advocates, and relationship-building as a core marketing skill, not a nice-to-have

Who’s on mic:
• Margaux Grasso — Founder, Wripple. Helps marketing teams build internal credibility, align with sales, and set strategy.

• Sarah Mardle — Founder of Alma Business Consulting, Executive and business coach with a neuroscience PhD, supporting leaders and founders (especially in life sciences).

Perfect for: marketers tired of being seen as order-takers, leaders who want real sales-marketing alignment, and anyone who needs a clean, confident way to ask for more budget—and get it.

If you’re ready to swap “make it pretty” for “move the business,” this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight.

We get into:
✅ Fewer channels, done better: double down on what works and drop the FOMO
✅ Test–learn–report: micro-pilots, clear hypotheses, and sharing results every quarter
✅ Create 25%, distribute 75%: repurpose relentlessly and let AI speed production
✅ CRM hygiene: turn it every 12 weeks, go “intent fishing,” revive stalled opps
✅ Measure marginal ROI: track incremental wins instead of waiting on full-cycle proof
✅ Budget storytelling: pipeline-to-spend ratios, define your attribution terms, post-it metrics
✅ CFO as ally: model scenarios together and set expectations early (not in Q4)
✅ Sales x Marketing: capture anecdotes from the field to complete the data picture
✅ Spoof-video sanity check: memorable ≠ relevant—know your ICP and the line

If you’re being asked to deliver a miracle on a shoestring—or to “just get more pipeline” with lunch money—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.