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Billion Dollar Sellers

Billion Dollar Sellers

著者： Kevin King
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Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.Copyright 2024 All rights reserved. マネジメント・リーダーシップ リーダーシップ 経済学
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  • Amazon account suspension wipes out $35M, leaves $6M in debt

    Amazon account suspension wipes out $35M, leaves $6M in debt
    2026/09/10
    Date: September 10th, 2026 Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched with millions of Shopify products already inside it. Key Points Discussed: Amazon Accelerate (September 22 to 24, Seattle) and why Athena Severi's pre-vetted 7–9 Figure Ecom Founder Evening at Rider is the side event to prioritiseThe full Accelerate week party rundown from Danan Coleman's eCom Triage master list, from the Topgolf seller social to the SmartScout and Pattern boat partyChina Magic training replay: the purchase order terms (10% deposit, balance 120 days after shipping) that kept $400K in Lyden's accountFernando Campos of Hive HQ on negotiating $6M of debt down to 11 cents on the dollar and rebuilding a $50M a year business after suspensionDemand capture versus demand creation, and why social commerce needs at least $15K a month to test properlyWhere Amazon DSP demand converts off Amazon: Walmart takes around 23% and Target around 19%, while Costco (around $420) and Best Buy (around $370) lead on average sale priceWhat the Category Listing Report (CLR) shows, how to request it in Seller Central, and the instant single-ASIN shortcutVanessa Hung's free tool for decoding the item type keywords (ITKs) in your CLRMeta's Muse AI agent launching with Stripe's Link checkout and millions of Shopify Catalog products already shoppableWhy AI shopping agents read structured catalog data rather than listing copy Links Mentioned: Athena Severi's 7–9 Figure Ecom Founder Evening at Rider (request your invitation)Danan Coleman's master list of eCom meetups and partiesChina Magic training replayWhy 99% of Amazon Sellers Fail on TikTok Shop, Marketing Misfits with Fernando Campos (video)Seller Central single-ASIN backend data URL (swap XXXXXXXX for your ASIN)Vanessa Hung's free Category Listing Report tool (flatfiletransfer.com)Billion Dollar Sellers Club (try it for $9) Hot Picks: Amazon says it will soon deliver 90% of its US packages itselfAre you really ready for Q4 traffic? Do this on Amazon nowTemu spent $962 million on ads using fake creators on Meta Stump Bezos Answer: Shoppers who click on a Sponsored prompt convert 48% more often than those who don't. Parting Shot: "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." - H. Ross Perot Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    13 分
  • Reviews are vanishing & Amazon won't say why

    Reviews are vanishing & Amazon won't say why
    2026/09/07
    Date: September 7th, 2026 Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop orders most sellers haven't noticed. Key Points Discussed: Reviews disappearing off listings with no Performance Notification, no Account Health violation and no email — dozens per listing, in some cases more than a hundredOr Shamosh's read: it looks consistent with a broader review re-evaluation, but Amazon hasn't announced anything, so he won't call it a Q4 purgeWhy competitor sabotage is the wrong starting point — Vine reviews vanishing too, removals hitting multiple ASINs, and unrelated sellers losing reviews the same daySamuel Cohen on what a genuine attack looks like in supplements: flooding a listing with reviews in both directions, then reporting either direction as manipulationCory Martin's case — roughly 35% of organic reviews lost, traced to a backend classification mismatch on the parent ASIN via Amazon's own missing-review diagnosticSana Ullah's case — 25 reviews gone with no notice, returning on their own at two or three a dayThe seven-step response: screenshot and date everything, save review URLs and reviewer names, check your variations, confirm new reviews still publish, audit how you ask for reviews, don't lead with the competitor theory, and escalate with identified reviews rather than aggregate countsLast-click attribution stats — 44 to 47% of shoppers who first heard about a brand on TV, YouTube or a podcast still order through Google search, and only about 22% of TikTok-sourced shoppers check out on TikTokAmazon Accelerate, September 22 to 24 at the Seattle Convention Center: why the Seller Café, the hallway networking and the Block Party justify the trip more than the main stage content doesTop Dog Summit, September 8 to 10 in Limassol, Cyprus — 80 seats, sellers only, workshops and one-on-ones instead of keynotesThe rest of the September map: Alibaba CoCreate, Commerce Roundtable and Amazon Ads unBoxed, plus DealCon in Austin in OctoberHiggsfield's Ad Multiplier — swapping the person, wardrobe and setting in a proven video ad while the cuts, pacing, camera motion and audio stay locked, with localised captions and synthetic voiceover per marketplaceInventory as collateral rather than just a use of cash, and revolving credit lines secured against stock such as eCapital's Liquid Inventory35% off Standard and Expedited Multi-Channel Fulfillment (MCF) rates on TikTok Shop orders shipped to US addresses since July 16th, running for at least 12 monthsThe catch: orders only qualify if they reach Amazon tagged through a participating integration partner, and the discount replaces rather than stacks with 2026 Preferred Pricing on TikTok orders Links Mentioned: The BDSN archive of past issuesOr Shamosh's Amazon Sellers AppealAthena's 7-9 figure ecom founder evening at Amazon AccelerateTomer Rabinovich's Top Dog SummitAlibaba CoCreateCommerce RoundtableAmazon Ads unBoxedDealConFull list of European ecom eventsHiggsfield Ad MultiplierHiggsfield MCP address for the Claude connectorSee how eCapital's Liquid Inventory worksStack Influence (10% off this month)Blueland micro-influencer case study with Stack InfluenceAmazon's MCF calculator Hot Picks: Alexa can now alert customers when they might like something newAmazon's response to the FTC's lawsuit about sponsored adsChatGPT shopping results now come from product feeds onlyCreator industry admits fee pricing is out of control Stump Bezos Answer: YouTube does over $45 billion in annual ad revenue, on top of the $350 billion-plus Google grosses from search advertising. Parting Shot: "Develop success from failures. Discouragement and failure are two of the surest steppingstones to success." — Dale Carnegie Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
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    19 分
  • How to Track TikTok "Halo" Sales on Amazon

    How to Track TikTok "Halo" Sales on Amazon
    2026/09/03
    September 3rd, 2026 Summary: Kevin King explains why most of what TikTok Shop does for your brand never shows up as a TikTok Shop sale, and how to actually measure the halo effect on Amazon. He also covers Anthropic's launch of Claude for Commerce, fresh data showing AI shopping traffic converts far better than everything else, a new tool that checks whether your product is visible on Alexa, and the latest US trade numbers. Link to written version of the newsletter: [Insert link here] Key Points Discussed The TikTok halo is real, but Amazon won't show it to you. Paul from Rankster lays out the core idea: shoppers watch your TikTok videos, don't buy on TikTok Shop, then type your brand name into Amazon days later because that's where their card is already saved. Branded search climbs, organic rank climbs, and you get sales you never paid for. It's the only part of month two that pays you back later.Why the pixel can't help you. The TikTok pixel can't see Amazon, and Amazon won't let a third-party pixel near a listing. Amazon Attribution is supposed to fill the gap but doesn't when TikTok is involved. With no link and no click, there's nothing to attribute, so you have to measure the shadow instead.How to measure the shadow. Back in 2023 Paul ran ads for a grooming brand and Attribution reported nothing, so he opened Brand Analytics, went to Search Query Performance, and tracked the brand term week by week. It climbed right alongside the views. One gate applies: you need serious view volume first. A brand with 7.2 million views in 30 days has a halo to find, a brand with 12,000 views doesn't.Three tools that finally track it. Reacher correlates daily branded search against TikTok views with a lag setting, and it's the only one of the three that touches branded search. EUKA puts Amazon sales, TikTok views, and TikTok Shop sales on one timeline with your top Amazon search terms, and has MCP access so you can point Claude at it. Cruva links TikTok products to specific ASINs.New Marketing Misfits episode: Your Influencer Strategy is Dead. Kevin flies solo with Janvi Shah, the Harvard-educated co-founder of Hue, whose platform manages more than 4,000 vetted micro-influencers. She covers why you should stop scripting creators, why slightly critical four-star reviews perform better, and how answer engine optimization is changing the way ChatGPT and Perplexity find and recommend brands.The US trade picture has reshuffled. Vietnam now has the biggest trade surplus with the United States through the first six months of 2026, running just ahead of both China and Mexico. Back in 2024 the US deficit with China was nearly 290 billion dollars, way out front of everyone. In the first half of 2026 China dropped to the bottom of that group, below both Mexico and Vietnam.Anthropic released Claude for Commerce on September 2nd. Two AI helpers for online stores, with all the code on GitHub, free for anyone to take. Helper one is a shopping assistant that lives inside your store, searches the catalog, weighs trade-offs, and builds the cart right in the chat. Helper two is a store manager assistant that opens a morning briefing flagging stockouts, return-rate problems, and ad campaigns worth fixing.It drafts, you approve. The merchant assistant never changes anything on its own. It's a starter kit rather than an app you buy, so any store can clone it, plug in a catalog, and turn it on, paying Anthropic for the AI's thinking. It ships with eight working demos, and Wix had a working agent in fifteen minutes while Fetch Rewards had both running in under an hour.Safety rails and launch partners. The shopper agent is blocked from inventing prices or products, has hard limits on cart size and refunds, and hands off to a human past those. The merchant demo caught two buyer messages trying to trick it into refunding orders and cutting every price to a dollar, and flagged them as fraud. Launch partners include Shopify, Klaviyo, Square, Wix, Intuit, Priceline, Visa, Mastercard, and Accenture.Why Claude for Commerce matters for sellers. This isn't a one-off. Anthropic has been building the plumbing for months with a master product catalog, offer matching, and product crawling, the same building blocks Amazon and Google run on. A lot of paid tools just got a free competitor, including on-site search vendors, inventory alert apps, and marketplace platforms like Rithum, Sellercloud, Sellbrite, and Teikametrics. And the merchant side is built for smaller sellers, not enterprise.Software tool of the day: check if you're visible on Alexa. Amazon has quietly moved a big chunk of product discovery into Alexa Plus and Rufus, where shoppers ask questions instead of typing keywords, and Seller Central won't tell you whether you show up. Lumian's tool takes an ASIN, generates the questions a real shopper would ask, then actually runs them against Alexa for Shopping and reports where you rank and who ranks above you.The gap analysis is ...
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    15 分
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