Date: February 26th, 2026

Summary: Kevin King discusses why your Amazon listings and A+ content may be losing shoppers, a major remap of the Amazon Affiliate Ecosystem, free Sponsored Product ads inside Rufus conversations, Google's upgraded Pomelli AI image tool, and designing listings for scanners instead of readers.

Key Points Discussed:

• Amazon Affiliate Ecosystem remapped into a 5-layer creator journey model
• Sponsored Products Prompts: Amazon is placing SP ads inside Rufus conversations for free during beta
• How to download and study your SP Prompts Report for free competitive intelligence
• Google Labs' Pomelli Photoshoot feature for free AI-generated product imagery
• Why shoppers scan listings in F-patterns and Z-patterns and how to design for it
• The three-step listing content sequence: Scan, Read, Save/Buy
• Direct mail still delivering $12 ROI for every $1 spent
• Asia's D2C revenue share is just 1% compared to North America's 15%

Links Mentioned:

• 2026 Ecommerce Seller Survey
• Jesse Lakes' Amazon Affiliate Ecosystem LinkedIn Post
• Ecom Mastery AI Event (Nashville, April)
• PickFu - Sign up free, use code BDSN2026 for $100 credit
• Marketing Misfits: Direct Mail Isn't Dead (It's Thriving)
• Ritu Java's AI for Ecom Newsletter
• Pomelli by Google Labs (free AI product image tool)

Hot Picks:

• How to use Rufus to check price history, find deals & auto buy
• The $10 trillion state of e-commerce
• Amazon rules product discovery, for now
• TikTok Shop U.S. GMV grew 68% in 2025 to hit $15.1 billion

Stump Bezos Answer: Sparky product baskets are 35% larger than normal

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