Chris Troka helps solopreneurs and small businesses save time, nurture leads, and scale through smart marketing systems and efficient automation. With a background in building an award-winning wedding DJ business, Chris specializes in optimizing the buyer’s journey and using automation to drive predictable growth. In this episode, he breaks down why entrepreneurs shouldn’t wait for the “perfect” brand or website before taking action, why real product validation starts with talking to your market, and how simple trial-and-error messaging can reveal exactly what clients want. Chris also shares practical insights on avoiding over-perfection, learning directly from your ideal audience, and knowing when to hire help so you can focus on what you do best.

Elizabeth Harr, managing partner at Hinge and a nationally recognized Visible Expert, explains how professional services firms can rise above the noise by leading with expertise instead of traditional pitching. She breaks down the Halo Effect, why buyers now prioritize authority over relationships, and how educating your audience creates instant relevance and trust. Elizabeth also shares practical steps for becoming more visible, understanding how your audience learns, and building a stronger, more consistent pipeline through thought leadership.

Mitchell Levy is a global credibility expert, two-time TEDx speaker (including the 28th most popular in 2021), international best-selling author of over 60 books, certified stakeholder-centered coach, and executive coach with Marshall Goldsmith’s 100 Coaches.Mitchell shares the number one piece of advice for anyone starting out in their industry — the power of clarity. He explains that true credibility begins with knowing exactly who you serve and understanding their struggles and expectations from their perspective.
He also shares why 98% of thought leaders lack this clarity — and how mastering it can instantly set you apart from the rest.