Apparently Fayt is a cult now?

Well, according to Reddit, it is. In today’s bonus episode, Britt is diving headfirst into some online controversy, addressing a recent Reddit thread accusing Fayt's community of being a “cult”, claiming the company’s community-first approach is nothing more than a manipulative marketing tactic.

But is there more to this accusation than just internet drama? Britt thinks so.

She unpacks the deeper narrative at play here: the growing trend of demonising female-led businesses and dismissing genuine connection as inauthentic or strategic. With a rising wave of online cynicism, especially toward women in business, Britt breaks down the quiet misogyny that hides behind so-called “hot takes.”

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

In this episode of Big Business, Brittney Saunders gets real about what it means to be the face of your brand in the age of social media. Gone are the days of hiding behind a logo, today’s consumers want to see you.

Britt unpacks the shift from traditional marketing to founder-led content, and why being front and centre isn't just a trend, it's a strategy. From her early days as an influencer to running one of Australia’s most successful online fashion brands, she shares what she's learned about creating content that connects, and why outsourcing your brand voice might be the biggest mistake you can make.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

Today, Britt is lifting the lid on exactly how Fayt hires new staff, from sifting through resumes to spotting red flags and making those all-important final decisions.

Every business has their own way of doing things, but in an era where online applications are often filtered by AI, references can be faked, and friends pose as former bosses, how do you separate the standouts from the scammers?

Britt’s breaking down her tried-and-tested hiring process, sharing the lessons she’s learned the hard way, and revealing what she actually looks for in a candidate.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

Today on Big Business we are joined by Tanja Filipovska, a powerhouse Aussie entrepreneur who turned a $7,000 gamble into a $30M global brand. From being down to her last dollars to now selling 10 pairs of socks every minute, her journey is filled with wild wins, unexpected setbacks and colourful lessons in resilience.

Dominating the Gen Alpha market, MADMIA has truly taken a generation (and their parents) by storm. Partnering with brands such as Disney, Barbie and Harry Potter, MADMIA is a cultural phenomonon that shows no signs of slowing down.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

Follow Tanja & MADMIA on:

• Instagram - @delalady
• Instagram - @madmiaofficial

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

We have a juicy DM to answer today. What do you do when your staff are taking the piss? Maybe they're turning up late consistently, they're not dressed appropriately, they are doing online shopping on the work computers on a shift...

This all sounds like a bit of a nightmare to handle right? But, maybe you're the problem? But don't fret, Britt is here with the advice you need to get a handle on this.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

In today’s episode of Big Business, Britt is doing what most business owners would never dare — pulling back the curtain and sharing real numbers straight from Fayt’s profit and loss statements. Yes, the actual financials.

From raw operating costs to unexpected expenses, she’s laying it all out — no fluff, no filters — revealing exactly how much it takes to keep Fayt running behind the scenes.

If you’ve ever wondered where the $$$ go, how much it really costs to build a fashion empire, or why even successful businesses can feel like financial tightropes — this one’s for you.

It’s a masterclass in transparency and a reality check on the true cost of doing business.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

We are sluething in the DMs today and have recieved some juicy questions involving some detectieve work on negative google reviews and Aussie icon Robert Irwin and his steamy Bond's campaign. Please, keep these juciy DMs coming, we are fed!

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

Today’s guest is the queen of turning your everyday shower into a full-blown sensory experience—and the brains behind one of the fastest-growing body care brands to come out of Australia.

Lizzie Waley is the founder of Sundae Body, a bold, joyful, and totally delicious take on body care that launched in 2021—and in just a few short years, has exploded into over 7,000 stores across the globe.

Today we’re talking fast growth, sensory marketing, brand dupes, and the fun side of funding stress—plus how she built a brand with purpose that people don’t just buy, they believe in.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

Follow Sundae Body Seasoning on:

• Instagram - @sundaebody
• Shop Sundae Body HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.