Apparently Fayt is a cult now?

Well, according to Reddit, it is. In today’s bonus episode, Britt is diving headfirst into some online controversy, addressing a recent Reddit thread accusing Fayt's community of being a “cult”, claiming the company’s community-first approach is nothing more than a manipulative marketing tactic.

But is there more to this accusation than just internet drama? Britt thinks so.

She unpacks the deeper narrative at play here: the growing trend of demonising female-led businesses and dismissing genuine connection as inauthentic or strategic. With a rising wave of online cynicism, especially toward women in business, Britt breaks down the quiet misogyny that hides behind so-called “hot takes.”

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

In this episode of Big Business, Brittney Saunders gets real about what it means to be the face of your brand in the age of social media. Gone are the days of hiding behind a logo, today’s consumers want to see you.

Britt unpacks the shift from traditional marketing to founder-led content, and why being front and centre isn't just a trend, it's a strategy. From her early days as an influencer to running one of Australia’s most successful online fashion brands, she shares what she's learned about creating content that connects, and why outsourcing your brand voice might be the biggest mistake you can make.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.

Today, Britt is lifting the lid on exactly how Fayt hires new staff, from sifting through resumes to spotting red flags and making those all-important final decisions.

Every business has their own way of doing things, but in an era where online applications are often filtered by AI, references can be faked, and friends pose as former bosses, how do you separate the standouts from the scammers?

Britt’s breaking down her tried-and-tested hiring process, sharing the lessons she’s learned the hard way, and revealing what she actually looks for in a candidate.

LINKS

Follow Britt on:

• Instagram - @brittney_saunders
• Instagram - @bigbusiness_podcast
• TikTok - @brittney_saunders
• YouTube - Brittney Saunders - Fayt The Label
• Check out FAYT The Label HERE.
• Purchase my book "Just Getting Started" HERE

CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

See omnystudio.com/listener for privacy information.