In this episode of the FitBiz Accelerator, host Tobias Young interviews Mike Crowson, an expert in lead generation and automation for online fitness coaches. They discuss the importance of understanding the client acquisition process, actionable steps for generating leads, effective follow-up strategies, and overcoming tech overwhelm in CRM systems. Mike emphasizes the need for coaches to meet potential clients where they are, the distinction between attention and qualified leads, and the importance of building genuine conversations. The episode concludes with insights on how to attract ideal clients through a cohesive marketing strategy.

Takeaways

• You don't get clients without leads.
• Conversations lead to clients, not just applications.
• Meet clients where they are, not where you want them to be.
• Understanding your ideal client is crucial for success.
• Views on social media do not equate to leads.
• You only need a small number of clients to reach financial goals.
• Effective follow-up can significantly increase conversion rates.
• Using relatable content can attract your ideal audience.
• Automation can save time and streamline processes.
• Building genuine relationships is key to client acquisition.

#leadgeneration #automation #onlinecoaching #clientacquisition #fitnessbusiness #CRM #marketingstrategies #followuptechniques #idealclient #engagement