『Beyond the Brief』のカバーアート

Beyond the Brief

Beyond the Brief

著者： Model B
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The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.

Model B マーケティング マーケティング・セールス 経済学
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  • Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today

    Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
    2025/07/09

    Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia USA, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.
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    37 分
  • Is Flex the Future? Inside the Open-Talent Revolution with Matthew Mottola

    Is Flex the Future? Inside the Open-Talent Revolution with Matthew Mottola
    2025/06/23

    Matthew Mottola, CEO of Human Cloud and longtime evangelist of the freelance economy, joins us to unpack the open-talent model. From starting as a college freelancer to building tech that powers the flexible workforce, Matthew’s journey is all about helping enterprises rethink how work gets done. We cover what “flexible talent” really means and what it takes to build the future of work—from the inside out.
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    43 分
  • From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley

    From the Ad World to the Pitch, We Talk Sports Marketing with Kay Bradley
    2025/06/11

    Kay Bradley⁠, CMO of Chicago Stars FC, joins us to unpack the evolving landscape of sports marketing. From breaking down barriers in women’s sports to building a brand fans can rally around, she brings a marketer’s eye and an athlete’s heart to one of the fastest-growing movements in sports.
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    44 分

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