Newer to PR? Or maybe you’ve worked in PR for a while but are trying to keep up with the changing landscape. Sure, writing is important. But what other skills and aptitudes are vital for today’s public relations and communications professionals?

As roles become more sophisticated and communication challenges more complex, PR pros must prove value, adapt to new technologies, navigate ethical challenges – and there is so much unknown. And unknowable.

My guest is Steve Ryan, Assistant Professor of Instruction & Program Director of Public Relations at Temple University.

www.michellegarrett.com

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.