Description: What does it really take to build a thriving workplace culture? In this episode, Monica interviews Dr. Kristine Gentry as Kristine pulls back the curtain on her process, from uncovering hidden culture gaps to aligning leadership and embedding values into daily behaviors. Learn how strong cultures not only help people thrive, but also drive measurable business performance.

Show Notes: In this episode of Collaborative Culture, Dr. Kristine Gentry shares what it’s really like to work with her as a culture consultant. Drawing on her training as a cultural anthropologist, Kristine explains why culture isn’t something you “fix." It’s something you cultivate.

She walks through her step-by-step process, from quick culture reviews to deep assessments, leadership alignment, and practical implementation. Along the way, she shares examples of how companies can move beyond surface-level fixes, like values on the wall, to create intentional cultures that boost engagement, retention, and business results.

What you’ll hear in this episode:

• Why values on the wall don’t equal culture, and what actually makes them stick.
• The difference between a Culture Roots Review (mini-audit) and a full culture assessment.
• How anthropology-inspired methods uncover the unspoken rules shaping culture.
• Why leadership alignment is non-negotiable for culture change.
• How fast-growing companies, M&As, and businesses preparing for sale can benefit from intentional culture strategies.
• A powerful case study of an aviation company where culture work quite literally saved lives.
• Practical entry points for leaders, from advisory calls to long-term transformation projects.

Resources & Links:

• Find out about 3 low-cost entry points to working with Kristine: https://www.culturegrove.com/seeds-of-change
• Learn more: www.culturegrove.com
• Book a call: www.culturegrove.com/call
• Connect with Kristine on LinkedIn: Kristine Gentry

Thanks for Listening!

We’d love to hear from you.

Kristine Gentry, PhD

kristine@collaborative-culture.com

🌐 www.culturegrove.com

🔗 LinkedIn: Kristine McKenzie Gentry

Monica M. Smith

monica@collaborative-culture.com

🌐 www.tradewindscareerconsulting.com

🔗 LinkedIn: Monica Mary Smith

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