Is your fashion business ready for the challenges of 2025? The industry is navigating unprecedented market uncertainty, but bold opportunities await those who embrace change and cutting-edge technology!

In this insightful episode, inspired by a recent BoF LIVE event, we unpack how next-generation technologies — from generative AI and 3D design programmes to machine learning — are not just trends, but essential tools for gaining a competitive edge in fashion e-commerce.

Join Maximilien Abadie, Chief Strategy & Product Officer at Lectra, and Andrea Pavon, Head of Advisory at Beyond Luxury Group, as they share expert insights on optimising your operations for growth, profitability, and sustainable business strategies.

In this episode, you’ll discover:

• The Power of a Holistic View: Learn why mastering your entire value chain — from product creation and manufacturing to marketing and sales — is absolutely critical to avoid operating "blind" and losing competitive advantage.
• Tech for Real Solutions: Understand the importance of identifying core business problems first, rather than simply adopting technology for its own sake, to ensure your investments truly serve your strategic goals.
• Breaking Down Silos: Discover how removing traditional, step-by-step silos and fostering an interconnected, agile approach is key to transforming your business model and staying ahead in a rapidly moving world.
• Building Trust & Traceability: Explore how leveraging data across your supply chain unlocks transparency, enhances consumer trust, and protects your brand image in an increasingly scrutinised market.
• Cultivating an Agile Mindset: Hear why speed, experimentation, and a culture of communication are essential for your team to navigate change, embrace new roles, and foster optimism amidst digital transformation.
• Technology as a Creative Ally: See how digital tools empower human-led creativity, heritage, and 'savoir-faire,' acting as a bridge to bring your most innovative designs to life.

Tune in to future-proof your fashion e-commerce strategy and thrive in the evolving digital landscape!

Future-Proof Your Fashion Brand: Mastering Digital Transformation & Next-Gen Tech