Shannon Pruitt, founder of Sunday Muse Design, joins us to break down everything you need to know about strategic branding and web design. They dive deep into why your website isn't just a luxury—it's survival for your business. Shannon shares her journey from wedding planner to brand designer, revealing how she discovered the critical link between outdated websites and lost clients.

Key takeaways from this episode:

• Why you need to approach branding with strategy, not just pretty colors
• The intentional process behind choosing fonts, colors, and design elements
• How to simplify your website for better conversion rates (one client doubled their inquiries in 3-4 months!)
• The debate behind copy vs. design first (Shannon's firmly in the copy-first camp)
• Practical tips for DIY branding when you're just starting out
• The importance of tracking where your clients actually come from

Shannon drops truth bombs about attention spans (apparently we've got 47 seconds now), why she hates the word "clarity," and how to create a brand that doesn't just look good—it works hard for your business. Whether you're starting from scratch or ready to elevate your existing brand, this episode gives you the strategic foundation to make it happen.

Resources from this episode:

• Shannon’s Newsletter: You can join her weekly newsletter where she shares practical branding tips, website advice, and behind-the-scenes insights from real client projects. Just visit sundaymusedesign.com/newsletter to sign up!

More about Shannon Pruitt:

Shannon Pruitt is the founder of Sunday Muse Design, a strategic branding and web design studio for women entrepreneurs who refuse to blend in. Since 2015, she's built multiple businesses, but branding? That's where she thrives. With a sharp eye for design, a no-BS approach to brand strategy, and a deep understanding of what makes businesses actually convert, Shannon helps service providers, boutique businesses, and course creators build brands that command attention—and get results.

Connect with Shannon Pruitt:

• Website: http://www.sundaymusedesign.com
• Instagram: https://www.instagram.com/sundaymusedesign
• Threads: https://www.threads.net/@sundaymusedesign

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Are you feeling stuck about which CRM to choose for your business? In this episode, I break down my step-by-step process for selecting the perfect client relationship management tool without the overwhelm. I share a real client example of how I helped a busy coach streamline her client onboarding process by finding a CRM that matched her exact needs.

You'll learn why "making your grocery list" of must-have features before shopping for a CRM is the key to avoiding tech overwhelm and unnecessary subscription costs. I'll walk you through how to map out your client journey, identify the essential features you need, and evaluate whether an all-in-one solution or a custom tech stack makes more sense for your unique business.

I'm excited to share these practical tips that will save you hours of tutorial-watching and feature-comparing. Whether you're ready to invest in your first CRM or considering a switch from your current system, this episode will help you make a confident, informed decision.

• Resources from this episode:
• Systems to Scale Audit - My signature service where I help you choose the right tools and build custom automations for your specific business needs
• Whimsical - The tool I love for mapping out client journeys and workflows
• e-signatures.io - A budget-friendly contract tool at just 99¢ per contract
• Motion.io - A project management tool with advanced client portal features

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode of Beyond the Systems Podcast, I sat down with multi six-figure entrepreneur Jennifer Morilla to dive deep into her "one product, one funnel" business approach. After experiencing serious burnout in 2023, Jen completely restructured her business around a single signature offer - her Simplify to Implify Accelerator - and hasn't looked back.

We explore how shiny object syndrome keeps entrepreneurs trapped in a cycle of creating multiple programs (when really, we should be doubling down on what's already working!). Jen shares the exact moment she realized she needed to simplify, including the hilarious story of making her OBM sign a contract promising not to let her create any new programs.

If you're feeling scattered with too many offers or struggling to stay focused on one revenue stream, this episode unpacks why simplicity leads to sustainability. We discuss how Jen structures her program to maintain quality while reducing her time investment, her content marketing strategy for a single offer, and the mindset shifts required to trust that one excellent product can outperform multiple mediocre ones.

What I love most about this conversation is Jen's transparency about her entrepreneurial journey - from travel blogger to burnt-out coach to focused business owner - and how personal development played a crucial role in her business transformation. Listen in for a refreshingly honest take on building a profitable, sustainable online business without the hustle.

More about Jennifer Morilla: Jennifer Morilla is a multi-six-figure entrepreneur, business mentor, and TEDx speaker with over 10 years of experience, helping entrepreneurs turn their personal brands into thriving six-figure businesses through online marketing and brand-building strategies.

Connect with Jennifer Morilla:

• Website: https://jennifermorilla.com/
• Instagram: @jennifer.morilla
• LinkedIn: https://www.linkedin.com/in/jennifermmorilla/

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/