Description
This week we dive into social media, personal branding, and building a platform as a runner or endurance athlete. Georgia shares how she grew an online presence through consistency and storytelling, while Matt breaks down the importance of brand alignment, honesty, and knowing your “why.”

We also share lessons from the latest TPP triathlon camp, talk about staying motivated when you're not chasing a race, and answer your questions on strength training vs. Pilates, retiring shoes, and Asics reviews.

Also inside:
– Georgia’s triathlon prep & social media growth
– Matt’s reflections on mental health, motivation & identity
– The power of content that helps your past self
– When to share vs. when to protect your journey
– TPP triathlon camp highlights

🎧 Listener Q&A:
– Strength training vs. Pilates: what’s better for runners?
– How do I know when to retire a pair of running shoes?
– Thoughts on the new Asics models?

Work With Coach Matt- 1-1 Coaching and Training Programs

Use code BTFL at checkout for 20% off all training programs

Coach Matts Instagram

Georgias Instagram

Description
This episode is all about your questions. From training in the heat and increasing cadence to coaching vs. self-coaching, we dive into the common challenges runners face — and what to do about them. Georgia shares her triathlon training update and future plans for the New York and Boston Marathons, while Matt talks big goals for 2026, including a top-10 Ironman finish and a return to the trail world.

Also inside:
– Training through summer: how to adapt without burning out
– Georgia’s coaching approach for beginner runners
– Matt’s path toward Ironman World Champs & Kosci return
– The mindset shift between racing and rebuilding
– Why cadence might not be the real problem

🎧 Listener Q&A:
– How do I get my heart rate down on easy runs?
– What’s more effective with limited time: zone 2 or intensity?
– Should I train through an injury or rest completely?
– How do I increase cadence as a slower runner?
– Is Jeffing realistic for time goals like sub-5?
– How do I choose my first trail race?
– Do I really need a coach — or can I self-coach?
– Tips for staying consistent over the holidays

Work With Coach Matt- 1-1 Coaching and Training Programs

Use code BTFL at checkout for 20% off all training programs

Coach Matts Instagram

Georgias Instagram

Description
This week, we dive into a big one — alcohol and endurance. Matt opens up about his history with addiction, Georgia shares why she quit drinking, and we unpack how alcohol really affects your sleep, recovery, performance and overall mindset as a runner.

We also chat about identity, training motivation, and how alcohol fits (or doesn’t) in the culture of running. Plus, a few spicy thoughts on Strava, Runna, and whether time-based training is actually the smarter way to go.

Also inside:
– Georgia signs up for her first triathlon
– Matt reflects on post-ultra recovery and “soft weeks”
– Is Runna a good app for marathoners on a budget?
– The real reason Strava is losing steam
– How to shift from punishment to patience in early running

🎧 Listener Q&A:
– How do I stop walking during a 5K run?
– Is time-based or distance-based training better for beginners?
– What do you think of the Runna app if I can’t afford coaching?

Work With Coach Matt- 1-1 Coaching and Training Programs

Use code BTFL at checkout for 20% off all training programs

Coach Matts Instagram

Georgias Instagram