Beyond The Bots: Why Human Connection and Video Win in B2B Marketing
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Beyond The Bots: Why Human Connection and Video Win in B2B Marketing
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In today’s sea of sameness, AI tools and ChatGPT generated content are everywhere - but are they enough to build trust?
In this talk, Katie Street shares why human connection, authenticity, and video-first content are the real game-changers in B2B marketing. From LinkedIn growth strategies to building personal brands that outperform corporate logos, discover how to stand out and win trust in a noisy digital world.
In this episode, you're going to learn why:
- People buy from people, not faceless brands - LinkedIn and YouTube are the top platforms for agency growth - Video, energy, and enthusiasm build trust faster than polished logos - Human-led content gets up to 38% more engagement than brand posts - Agencies must showcase real people - not just products or services
With stories from brands like UGG, insights into influencer-style B2B strategies, and proof from leaders like Gary Vee and Steven Bartlett, this session will inspire you to stop hiding behind your logo and start showing your face!
Subscribe to our channel for more on B2B marketing strategy, personal branding, AI in marketing, and much more!