Rob Clemons welcomes digital creator and Myrtle Beach influencer JBL to discuss the power of authentic content creation and community connection in today's business landscape.

• Comparing Myrtle Beach's intimate, family-like community to Atlanta's sprawling metropolis
• Experiencing CCMF (Carolina Country Music Fest) and its impact on local businesses and tourism
• Participating in community events like Polar Plunge for Special Olympics and Dragon Boat races
• Creating content that balances timing and quality—when to post immediately vs. when to polish
• Building authentic relationships with local businesses who trust you to promote their offerings
• Finding content ideas through community groups, invitations, and local happenings
• Understanding platform priorities for 2025: Instagram, TikTok, and YouTube (especially Shorts)
• Overcoming self-doubt through authenticity rather than trying to meet others' expectations
• Learning the importance of sharing experiences and showing the real you in content creation

Whether you're a business owner looking to enhance your digital presence or an aspiring content creator, remember that authenticity and community connection are your greatest assets. As JBL says, "Just start" and be true to yourself—people want to connect with the genuine you, not a persona.