Welcome to another thought-provoking episode of MOJO: The Meaning of Life and Business! Today, host Jennifer Glass sits down with Steve Kidd—a 37-time number one international bestselling author and renowned authority on business transformation and storytelling. Steve shares his wealth of experience on how to leverage your book far beyond just hitting bestseller status, diving into strategic ways authors can use their books as powerful business tools for credibility, visibility, and, ultimately, business growth.

In this episode, you’ll hear firsthand how Steve guides authors through the creative process, the importance of zeroing in on your ideal reader, and why your book should be seen as the entryway into greater opportunities—whether it’s speaking on major stages, attracting new clients, or building your brand authority. Jennifer and Steve explore effective book funnel strategies, common misconceptions about monetizing your book, and why knowing your one true audience is the secret ingredient to marketing and business success.

If you’re eager to move your book from just another item on Amazon to the center of your business strategy, this episode is packed with actionable insights and inspiring stories you won’t want to miss.

About my guest: As the go-to authority in transformation, 37x #1 International Best Selling Author Steve, who has helped over 4500 people become best sellers, doesn't just help you write a best-seller; he guides you to become a true catalyst for change. Collaborate with Steve Kidd to unleash the power of storytelling, amplify your voice, and create a lasting impact.

Connect with Steve on Facebook, LinkedIn, and on the web at https://thrivingbestsellers.com

Keywords:

book marketing, bestseller status, author journey, book funnel, business storytelling, digital marketing, book value, ideal client, book pricing, Amazon SEO, book sales strategy, media exposure, public speaking, podcast interviews, book series, opt-in offers, book as a lead magnet, author credibility, content chunking, nonfiction books, fiction books, target audience, book launch, personal branding, workbook creation, speaking engagements, upsell strategy, audience avatar, marketing strategy, conversion funnel