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Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth?

Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful.

Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple.

Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".

Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.

Join the Own Your Audience Challenge

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The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.