The process of entitling land in South Florida can be long and complex. Our guest, Luciana L. González, has been on both the government and private sides of the process. Her 15 years of high-level public service experience, especially as project manager for Miami 21, the city’s landmark zoning code, as well as her involvement with some of Miami’s most transformative developments, including Brickell Citycentre, Miami Worldcenter, the Design District, and Riverlanding, give her an incredible perspective. Join us as we dive into the process.

According to Gay Cororaton, Miami Realtors Economist, land sales in SE Florida were strong in the first half of this year, a great indicator for future development.

Key Takeaways

1. Sales of residential, commercial, and industrial land in the counties of Miami-Dade, Broward, and Palm Beach rose to $3.56 billion in the first half of 2025, up 14% year-over-year.
2. The median sales price per square foot rose at a double-digit pace: residential ($116/sf, +16%), commercial ($85,+ 21%), industrial ($64, +52%).
3. Homestead, The Acreage, and Palm Beach Gardens had the largest sales volume.

You can read the full report here.

In this episode, we interview Natasha Falconi,the Founder and President of Falconi Capital, a privately held real estate investment firm focused on acquiring and operating multifamily properties across South Florida. and helps investors do the same. Full disclosure, Jennifer is a partner in one of her multi-family projects.

Jennifer met Natasha at Beth Azor's investing conference and was interested in how Natasha sources a deal, focuses on quality of life issues for the residents, and appreciated her attention to detail. Natasha's previous experience as an accountant, chair of a bank and property manager all provide her with an incredible in-depth perspective on how to purchase and operate these assets.

Pull up a chair and learn how this woman puts together deals and helps others invest in mult-family real estate to create generational wealth. She is generous and loves sharing her experience to help others.

"I am always afraid, but I do it." Her "it's okay to be afraid but push through it attitude" should inspire all would be investors to take the leap. She inspired me to take the leap into mult-family investing.

The Homestead Sports Complex, a 130-acre project anchored by a 112.5-acre ground lease with VSGS Facilities LLC will feature a 10,000-seat multi-sport stadium, a residential youth sports academy with classrooms, dorms, cafeteria, gym, and training facilities, plus community and recreational spaces.

VSGS Facilities is co-founded by i ex-soccer players Darío Sala and Juan Sebastián Verón, former NBA players Manu Ginóbili and Juan Ignacio “Pepe” Sánchez, and former tennis players Juan “Pico” Mónaco and Mariano Zabaleta — co-founded the project with serial tech and sports entrepreneur Emiliano Fernández Balague, founder and former CEO Gastón Remy and Riccardo Silva, the founder of Silva International and Miami FC.

Although smaller than the Nick Bolletieri Tennis Academy, which was the foundation for what is currently the IMG Academy in Brandenton, on Florida's West Coast, this sports academy in Homestead, will be a game changer for the City. These big name athletes are going to help drive sports tourism to the area, requiring supporting services such as hotels, restaurants, and shops.

Transportation & logistics is a huge industry in Florida. According to Powering Florida, more than $190 B in goods flow through the state every year. In this episode, we focus on Broward County, the $ being spent to improve Port Everglades, Ft Lauderdale Airport and the transportation corridors that feed into and out of them. Port Everglades alone contributes an estimated $28.1 B in economic activity every year. This amount of economic activity translates into a huge demand for commercial real estate.

After a decade of advocacy chipping away at Florida's state sales tax on commercial real estate leases, the legislature finally eliminated it! Starting October 1 of this year, there will be no more state or local sales tax on leases, which will put money back into the pockets of business owners.

Our guest in this episode is Carmen M. Peters,CPA, who specializes in helping people and businesses implement proactive tax strategies to save you money help you keep more of what you earn. We are halfway through the year, so the time to plan is now, not the end of the year

• What is your business structure?
• What can you write off and when?
• What is the best retirement plan for you?
• Is a Health Savings account right for you?
• Taxes as a 1099 vs W-2 earner

Fernando and I learned so much and guarantee that you will too! Making money is great, keeping it is even better, but requires strategizing. Give Carmen a call. She is both approachable and knowledgeable and will show you how to plan like the super rich do.

Kids are master negotiators, so how better to learn about negotiating tactics than from the children's book, "How To Negotiate Everything" by Lisa Lutz?

Key takeaways:

• Brokers are the neutral party when emotions take over with buyers and sellers, so don't be emotional
• Be rational, calm and thoughtful
• Set expectations for your client
• Acknowledge agreement of terms among all parties
• Have realistic ask/trade off
• Do no harm/don't make things worse