The process of entitling land in South Florida can be long and complex. Our guest, Luciana L. González, has been on both the government and private sides of the process. Her 15 years of high-level public service experience, especially as project manager for Miami 21, the city’s landmark zoning code, as well as her involvement with some of Miami’s most transformative developments, including Brickell Citycentre, Miami Worldcenter, the Design District, and Riverlanding, give her an incredible perspective. Join us as we dive into the process.

According to Gay Cororaton, Miami Realtors Economist, land sales in SE Florida were strong in the first half of this year, a great indicator for future development.

Key Takeaways

1. Sales of residential, commercial, and industrial land in the counties of Miami-Dade, Broward, and Palm Beach rose to $3.56 billion in the first half of 2025, up 14% year-over-year.
2. The median sales price per square foot rose at a double-digit pace: residential ($116/sf, +16%), commercial ($85,+ 21%), industrial ($64, +52%).
3. Homestead, The Acreage, and Palm Beach Gardens had the largest sales volume.

You can read the full report here.

In this episode, we interview Natasha Falconi,the Founder and President of Falconi Capital, a privately held real estate investment firm focused on acquiring and operating multifamily properties across South Florida. and helps investors do the same. Full disclosure, Jennifer is a partner in one of her multi-family projects.

Jennifer met Natasha at Beth Azor's investing conference and was interested in how Natasha sources a deal, focuses on quality of life issues for the residents, and appreciated her attention to detail. Natasha's previous experience as an accountant, chair of a bank and property manager all provide her with an incredible in-depth perspective on how to purchase and operate these assets.

Pull up a chair and learn how this woman puts together deals and helps others invest in mult-family real estate to create generational wealth. She is generous and loves sharing her experience to help others.

"I am always afraid, but I do it." Her "it's okay to be afraid but push through it attitude" should inspire all would be investors to take the leap. She inspired me to take the leap into mult-family investing.