In this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems.

Faria’s Role and Canva’s Ecosystem Approach

Faria leads developer experience within Canva’s ecosystem team, focusing on optimizing the end-to-end journey for developers—from discovery and documentation to app submission and launch. Her work spans both external developers and internal teams, ensuring feedback loops that drive continuous improvement in tooling and processes.

Building for Developers: Key UX Considerations

• Faria highlights the importance of systems thinking in developer experience, noting that every design decision impacts multiple stages of the developer journey.
• Unique challenges include blending Canva’s established design system with the distinct UIs of external apps, ensuring a seamless and intuitive experience for users.
• Developer tools must minimize cognitive load and context switching, so Canva strives for consistency across documentation, tooling, and theming to reduce friction for developers moving between environments.

Best Practices for Scalable Integrations

• Canva empowers partners to build at scale by providing robust building blocks: app templates, design patterns, and a comprehensive Figma UI kit. This approach streamlines development and ensures consistency in user experience.
• The team collaborates closely with partners through workshops and design reviews, fostering high-quality integrations and reducing surprises during app submission.
• Smaller partners particularly benefit from these resources, as they can rely on Canva’s design guidance without needing in-house expertise.

AI’s Transformative Role in Developer Workflows

• AI is lowering barriers to entry, democratizing software development much like Canva did for design. Tools like ChatGPT and Cursor enable even non-coders to build functional integrations using natural language prompts.
• Canva recently launched Dev MCP server, for Canva apps and integrations, leveraging documentation and starter templates to accelerate development.
• While Canva can’t always distinguish how much of an app is AI-generated, the focus remains on functionality and quality, not the origin of the code.

Looking Ahead: Trust, Transparency, and the Future of AI in Integrations

• Faria emphasizes the need for transparency in AI-driven apps—clearly communicating what AI does, how data is used, and allowing users to override AI suggestions to build trust.
• She predicts a future where AI agents handle more of the integration lifecycle, spinning up apps from natural language descriptions, while human developers refine and innovate at the edges.
• The conversation closes with a call to embrace these changes, as AI and automation free up developers to focus on more creative and high-impact work.

Key Takeaways

• Canva’s approach to developer experience centers on holistic design, strong building blocks, and close collaboration with partners.
• AI is fundamentally changing how integrations are built, making development more accessible and efficient.
• Trust, transparency, and adaptability will be crucial as AI-driven workflows become the norm in SaaS ecosystems.

For more insights on tech partnerships, integrations, and APIs, listeners are encouraged to visit Pandium’s blog and resources.

https://www.pandium.com/blog

In this episode of Between Product and Partnerships, Cristina Flaschen sat down with Shrijit Patel, Technical Product Manager at Chronograph, to talk about building integration infrastructure, developing anti-fragile systems, and bridging the technical gap as a backend-focused PM.

Drawing from his experience at Accenture, FIS, Amazon, and now Chronograph, Shrijit broke down what most PMs miss when thinking about integrations and backend product strategy.

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To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center

In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.

Indy shares hard-earned lessons from his career shaping ecosystems at Salesforce, Box, MuleSoft, Google, and now Canva. From launching on the early Salesforce AppExchange to scaling developer engagement at global companies, Indy dives into what’s changed (and what hasn’t) when it comes to partnerships, platform strategy, and developer marketing.

By the way, Indy is running the London Marathon and raising funds for cancer research. Support the cause here:
https://secure.acsevents.org/site/STR?fr_id=109250&pg=personal&px=59788306

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To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

In this conversation, we spoke with Product Managers and Technology Partnerships Leaders at Justuno, Triple Whale, and Gorgias who’ve successfully tackled integration challenges.

Our panelists share:
- Why a robust integration strategy important in 2025 including trends to look out for
- Frameworks for prioritizing integrations that deliver the greatest impact.
- Aligning GTM goals with integration planning

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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks

In this episode, we’re joined by integration experts Venkat Iyer (Talkdesk), Shon Urbas (Pandium), and Trevor Schueren (Workable) for a deep dive into the strategies behind successfully scaling SaaS integration efforts.

Moderated by Pandium CEO Cristina Flaschen, this conversation highlights real-world experiences and offers insights on building scalable, reliable integration infrastructures that run smoothly while offering customers valuable solutions.

You’ll hear about the most common mistakes companies make, strategic decisions that impact long-term scalability, and ways to effectively manage API changes and dependencies. Tune in for expert advice on how to avoid integration pains as your product scales.

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Pandium is the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS development teams to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below:

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks

Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.

From building integrations in-house to outsourcing to different varieties of embedded integration platforms, Justuno has tried a variety of integration strategies.

Their CTO and Director of Partnerships share the pros and cons of each strategy, and what B2B SaaS companies should consider when choosing the best way to scale your integration efforts.

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Launch integrations for customers in days instead of months with Pandium's integration deployment platform. Learn more about Pandium here: https://www.pandium.com/

Pandium is the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

In this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder.

Marco stresses the importance of being prescriptive and detailed in integration proposals. By engaging with customers early on, gathering feedback, and incorporating their ideas, the partnership team ensures a more successful integration development.

He also shared the long-term impact on customer retention, emphasizing that its not just about a great launch - it's about making your product stickier, keeping those users around for the long haul.

Keep up with Marco here!

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To access more resources and insightful content on technology partnerships, integrations, and APIs, explore our blog and resource center:

📚 Blog

🚀 Tech Partnerships & Product Management Resources

We interviewed Lindsey Traub, the Sr. Director and Head of Partner Programs and Operations @ Simpro Software.

Hear her take on:

• Making the pitch for resources: How to effectively advocate for the resources your team needs, using data-driven insights and strategic communication.
• Advocating for partner operations: Why the role of Partner Operations is pivotal from the start to build scalable, robust programs.
• The state of partner operations tools: The shift from DIY solutions to sophisticated, ready-to-deploy technologies.
• ROI in partner operations: How to capture and demonstrate the real value of partnerships and partner operations.

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To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below

Blog: https://www.pandium.com/blog

Tech Partnerships & Product Management Resources: https://www.pandium.com/resource-center