In this episode of Between Coffee & Beer, we dive into what it really means to be authentic—both in your business and your everyday life. We explore the power of genuine connection in digital marketing, the difference between hard selling and simply showing up as yourself, and why authenticity builds trust and long-term engagement.We also talk about how being true to who you are helps attract the right people, whether that's clients, collaborators, or friends. Because at the end of the day, the energy you put out matters just as much as the product or service you’re offering.Grab your favorite drink, pull up a chair, and let’s talk realness in business and beyond.