In 2025, Google Ads remains one of the most powerful tools for dealership marketing—but only if you know how to use it right. In this episode, Travis and Jimmy break down how AI in advertising is transforming strategy, customer behavior, and search traffic—and what that means for your bottom line. Discover how auto dealerships can improve their ROI, enhance targeting through hyper-local campaigns, and finally stop wasting money on underperforming ads. You’ll learn why most dealers still struggle with Google Ads, how to stay ahead of your competition, and the simple but critical steps you must take to succeed in today’s digital marketing landscape.Key Topics Covered:* How AI is reshaping online advertising for dealerships* The real value of high-intent search traffic* Why you must bid on your dealership’s brand name* The hidden ROI opportunities most auto dealers miss* Proven strategies to drive more leads and salesWhether you're new to Google Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to accelerate your dealership success online.

Have sales been slow at your dealership? Don’t slash prices—do this instead. In this episode of Better Dealerships, Jimmy Vee and Travis Miller deliver a powerful alternative to discounting that actually drives traffic and increases leads without eroding your margins.Cutting prices seems logical when sales slow down, but it’s often a race to the bottom—one that you can't win if you're not the lowest-priced store in town. Instead, Jim and Travis reveal why focusing on your dealership's unique value, customer challenges, and experience-first messaging is the ultimate competitive edge.Drawing from 20+ years of helping dealers succeed through the Rich Dealers® program, they show how to turn your inventory, location, and team into market-dominating advantages—without giving away gross. You'll hear insights about:* Why pricing-focused marketing often backfires* The “Publix vs. Piggly Wiggly” lesson in customer value* How to reframe your ads around real-life customer pain points* The dangers of commoditizing your dealership* Why standing out beats selling outStop selling cars—start selling solutions. Whether you're sitting on aged inventory or just looking for a smarter way to grow, this episode gives you actionable ideas to shift your marketing and fuel sales.

If your sales floor feels more like a game of whack-a-mole by 5PM, you’re not alone. In this episode, Travis Miller and Jimmy Vee drop five dealership-tested end-of-day habits that bring clarity, control, and—yep—more sales. Learn how to stop chasing ghosts in your pipeline and start ending your day with actual progress (not just busyness). Clarity is king. Sales follow.