Episode 001
Gratitude may be one of the most overlooked competitive advantages in business.
Not because positive thinking magically makes everything better. And not because saying “thank you” is a clever marketing tactic.
Biblical gratitude is something much deeper: the practice of seeing God’s reality truthfully—recognizing what He has already provided instead of allowing circumstances, frustration, or ambition to distort what is actually true.
In this first episode of Better Bible Business, Paul Erickson explores what gratitude has to do with entrepreneurship, leadership, customer loyalty, workplace culture—and even your bottom line.
You’ll hear the story of a car radiator company Paul still remembers decades later, discover why ingratitude is more spiritually serious than we often realize, and walk away with practical ways to build genuine gratitude into the way you lead, serve customers, work with employees, and even treat your vendors.
But don’t try to do everything. Choose one idea from this episode. Spend 15 minutes developing it. Then put it into practice.
Because better business isn’t merely about knowing more. It’s about faithfully doing something with what you know.
Be smart. Be good. Be humble. Be active.
💡 PRACTICAL WAYS TO PUT GRATITUDE TO WORK Here are the ideas mentioned in this episode. Don't try to do all of them. Pick ONE. 1. Write your “5 Things.” Start the day by writing down five things you're thankful for. 2. Send physical thank-you notes. A handwritten note can communicate gratitude in a way another email can't. 3. Pray for your clients and customers. Turn your client roster into a prayer list. 4. Express gratitude to your employees and team. Consider a simple one- or two-minute gratitude huddle. 5. Make gratitude part of your culture. Don't save appreciation for annual awards or special occasions. 6. Really listen to your target audience. Giving someone your full attention communicates that they matter. 7. Thank your vendors. The people who serve your business see more of your organization than you may realize. Your challenge: Choose one idea and spend 15 minutes developing a practical way to put it into action.
🎁 FREE: 7-DAY BIBLICAL ENTREPRENEUR DEVOTIONAL Seven short daily readings designed to realign your heart, head, and business with God’s heart: BetterBibleBusiness.com/7days
Better Bible Business helps Christian entrepreneurs apply biblical truth to the practical realities of business, leadership, marketing, work, and life.
SOURCES & FURTHER READING
Gratitude and workplace productivity: Harvard Health Publishing/Wharton — "Giving Thanks Can Make You Happier" https://www.health.harvard.edu/healthbeat/giving-thanks-can-make-you-happier
Gratitude Journal for Decision-Making: Journal of Applied Psychology — “A 2021 Journal of Applied Psychology study found gratitude journaling boosts focus by 30%, speeding up tasks (e.g., save 2 hrs/wk).” https://www.apa.org/pubs/journals/releases/apl-apl0000903.pdf
Client Thank-You Notes: HubSpot — “A 2023 HubSpot report says personalized gratitude increases repeat business by 25%.” https://blog.hubspot.com/service/state-of-service-2024
Daily Team Gratitude Huddle: Gallup — “A 2022 Gallup study shows gratitude boosts engagement by 15%, cutting turnover costs (avg. $4,000 per employee).” https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx
Public Social Gratitude Posts: Sprout Social — “A 2024 Sprout Social study shows authentic posts boost engagement by 40%.” https://sproutsocial.com/insights/social-media-statistics/
Gratitude-Driven Vendor Partnerships: Forbes — “A 2023 Forbes study says strong vendor ties cut costs by 10–15%.” https://www.forbes.com/councils/forbestechcouncil/2023/10/04/how-to-create-a-vendor-ecosystem-that-makes-the-most-of-your-companys-it-investments/