Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape.

Focus of This Episode:

• Insights on the evolution and increasing complexity of Amazon’s supply chain.
• Advice on managing inventory, regionalization, and reducing logistics costs.
• Strategies for maintaining competitive edge through efficient operational practices.
• Real-world examples demonstrating successful supply chain management.

Connect with Rob Hahn on LinkedIn

https://www.linkedin.com/in/rob-hahn-12136736/

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ content.

Focus of This Episode:

• Understanding Amazon’s evolution in creative brand-building opportunities.
• Insights into optimizing main images and PDP content to capture consumer attention.
• Strategies for leveraging brand stores and premium content for the best impact.
• Tips for navigating Amazon’s innovative modules, including quizzes and branded recipes.
• Exploring the role of AI tools (like Creative Studio AI and Rufus) in streamlining creative production and optimization.

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

Connect with Dayexi Tomko on LinkedIn

https://www.linkedin.com/in/dayexi-tomko-26916864/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.

Focus of This Episode:

• Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.
• The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.
• Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.
• How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.
• The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.