『Best of LinkedIn: Strategic B2B Marketing』のカバーアート

Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

著者： Thomas Allgeyer Frenus GmbH
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 🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Best of LinkedIn: Channel Marketing CW 23/24

    Best of LinkedIn: Channel Marketing CW 23/24
    2025/06/17
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key take aways. This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A significant focus is placed on the effective utilisation of Market Development Funds (MDF), which many organisations underuse, missing out on substantial growth opportunities. The sources also discuss the need for centralised systems for partner visibility and management, improving partner enablement content by making it value-forward and modular, and leveraging CRMs to prove partnership ROI. Finally, the texts underscore the transformative potential of AI in marketing and sales, the strategic importance of channel communication and internal alignment, and the shift towards ecosystem-led growth where effective co-selling is paramount for survival and success. This podcast was created via Google NotebookLM.
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    17 分
  • Best of LinkedIn: Go-to-Market strategy CW22/ 23

    Best of LinkedIn: Go-to-Market strategy CW22/ 23
    2025/06/16
    We curate most relevant posts about Go-to-Market Strategy on LinkedIn and regularly share key take aways. This edition discusses various aspects of Go-To-Market (GTM) strategies for businesses, particularly within SaaS and B2B technology. They emphasise the importance of a holistic and data-driven approach, moving beyond traditional, siloed methods. Key themes include customer-centricity, leveraging AI for enhanced efficiency and insights, optimising operational alignment across sales, marketing, and product teams, and the critical role of data quality and strategic focus for sustainable growth and investor appeal. The sources also highlight the need for adaptability in evolving market landscapes and the significance of measuring tangible impact over vanity metrics. This podcast was created via Google Notebook LM.
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    17 分
  • Best of LinkedIn: MarTech Insights CW 22/ 23

    Best of LinkedIn: MarTech Insights CW 22/ 23
    2025/06/16
    This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & personalisation, advertising, SEO & content, digital asset management, and the growing importance of integrations and partnerships. Ultimately, it provides a snapshot of current industry discourse, emphasising practical applications and strategic shifts in the MarTech landscape. This podcast was created via Google Notebook LM.
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    14 分

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