Ever wondered what it really takes to pull off a multi-million dollar launch? In this episode, we’re giving you a behind-the-scenes look at a $3M+ launch that I (Jess) had the honor of managing—and Rachel is asking all the questions to help unpack the strategy, systems, and lessons that made it such a success.

Whether you’re planning your first launch or looking to scale your next one, you’ll walk away with practical takeaways, big-picture insight, and encouragement to trust your process.

In this episode, we cover:

• 02:25 The big differences between high-level launches and everyday campaigns
• 05:52 How we mapped out the entire strategy in advance
• 08:08 Using masterclasses to build trust and deepen engagement
• 13:09 Real-time adjustments, last-minute pivots, and staying agile
• 19:41 What it takes from your team—and what we learned from the process

Links and resources:

Listen to the rest of the Launch Series

• 5 Essential Steps to Avoid a Flopped Launch: https://player.captivate.fm/episode/367ac74b-c9db-44bf-933f-62b87c86fc8d/
• Black Friday 2024: Early Planning Secrets for Maximum Profits: https://player.captivate.fm/episode/0f6cfc09-05d1-4963-9c24-52ce55ef8be2/
• Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar: https://player.captivate.fm/episode/98153731-2a22-4a85-828e-666863d27230/
• Evergreen Sales Funnel vs. Live Sales Launch: https://player.captivate.fm/episode/feae25b3-3c71-4567-a1ef-a6b54742dcb2/
• 4 Tips to Maximize Profits and Minimize Stress During Your Next Launch: https://player.captivate.fm/episode/bf2517d8-75ac-4d42-adcb-60a61c50f980/
• The Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger Results: https://player.captivate.fm/episode/207c91c7-294c-40a3-b808-2fdfbf3d8ed9/
• Demystifying Your Launch Analytics: https://player.captivate.fm/episode/3330bd67-286e-4d1d-b92a-ca1f188c3432/

Connect With Us:

Jess Website

Rachel's Website

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Work with Us 1:1

Rachel's Services

Jess's Services

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Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and...