In this episode host Charlotte Nichols, is joined by Victoria Thompson, Marketing Manager at Ford Aerospace, to unpack the real-world application of PR in technical sectors, particularly manufacturing.

Victoria shares her practical wisdom from decades in the industry, emphasising the importance of relationship-building, not only with customers but with internal teams, media contacts, suppliers, and global stakeholders. She discusses how public relations in manufacturing often demands discretion, deep technical understanding, and a long-term strategic view—especially when bound by NDAs or operating in confidential environments.

Gain insights into navigating PR challenges such as restricted case studies, the underused power of white papers, and the essential role of PR during crises. From redundancy communication to managing last-minute event disasters (yes, even a collapsing roof!), Victoria highlights how honest communication, transparency, and empathy are the heart of effective crisis management.

The episode also explores the differences between UK and international PR practices, the importance of aligning PR efforts with business objectives, and why staying curious yet focused is her top professional tip.

Whether you're in B2B marketing, handling manufacturing communications, or looking for PR strategy tips that truly apply to real-life business situations, this episode is full of actionable advice and relatable anecdotes.

Topics include:

• Strategic PR for the manufacturing sector
• Crisis communications and compassionate leadership
• Making PR count beyond press releases
• The evolving role of metrics in PR
• Creating human-led content in technical industries

If you’re a marketing manager, communications professional, or a business owner wanting to sharpen your PR game, this episode is not to be missed!