『Behind the Book Cover』のカバーアート

Behind the Book Cover

Behind the Book Cover

著者： Anna David
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A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business. Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses. Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry. Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know. Behind the Book Cover is brought to you by Authority Network. Find out whether a book could help grow your business: https://www.legacylaunchpadpub.com/book-score-cardLegacy Launch Pad マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
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  • How Jeremy Weisz Turned a Podcast Into a Relationship-Building Machine

    How Jeremy Weisz Turned a Podcast Into a Relationship-Building Machine
    2026/10/20
    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. For years, I’ve interviewed people about how books helped them build authority, but Jeremy Weisz doesn’t have a book, which is precisely why I wanted him on the show as the podcast evolves from one that only focuses on authors building authority into one that showcases entrepreneurs who have built their authority in other ways.Weisz is the perfect example of that. He co-founded the podcast creation company Rise25 with John Corcoran and hosts the Inspired Insider podcast, using interviews not primarily to build an audience but to build relationships. He makes somewhere between five and 20 introductions a day, and his philosophy about podcasting runs counter to the way a lot of people approach it: rather than asking what a guest can do for him, he starts by figuring out what he can do for the guest.That approach has turned interviews into some of the most important relationships in his life and business. Around 2012, while recording a series on direct-response marketers and copywriters, Weisz was referred to Brian Kurtz, who later wrote Overdeliver, and the two became close friends. Years later, Kurtz invited Weisz to a dinner in Chicago, Weisz brought Chris Voss and someone at that dinner told Voss he’d bought 100 copies of Never Split the Difference to give away. This is essentially Weisz’s authority strategy in miniature: create something valuable with someone, stay in their orbit and keep connecting good people to one another.Weisz also has a system for making sure an interview doesn’t disappear the minute it’s released. Every conversation becomes a blog post, video and social clips distributed across 12 channels, which means the podcast is simultaneously a relationship tool and a content engine. Authors, he’s noticed, have an advantage here because they’ve already spent months or years figuring out what they think, giving them an almost unfair amount of material to work with.And yes, we still talk about books, because Weisz has seen firsthand what they do for authority even though he hasn’t written one himself. When he’s making one of those five to 20 daily introductions, a book can do much of the explaining for him, giving someone an immediate way to understand another person’s ideas without a call, meeting or elaborate introduction.For me, that’s the perfect place to start expanding this show beyond books, because the question I’m increasingly interested in isn’t simply what a book can do for your authority. It’s what makes someone else want to tell the world that you’re the person they should know.In this episode:Why Weisz approaches podcast guests by asking what he can give them rather than what he can getHow one interview with Brian Kurtz turned into a friendship, introductions and opportunities years laterWhy Weisz can make a much easier introduction when someone has a bookHow Rise25 turns one interview into content across 12 different channelsWhy authors have an advantage when it comes to creating contentThe question Weisz asks almost every guest—and the books he keeps recommendingWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.comWant to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-cardInterested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/applyAnd if you just want to know more about me, 👉 www.annadavid.comRemember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
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    26 分
  • What Free Work Actually Costs You (Solo Episode)

    What Free Work Actually Costs You (Solo Episode)
    2026/10/13

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    THE EPISODE ABOVE WAS INSPIRED BY THE ESSAY BELOW. FEEL FREE TO READ OR LISTEN (OR BOTH!)


    Essay link 👉 https://behindthebookcover.substack.com/p/958c2e88-1b22-49b0-be41-28205d37b393


    Doing your work for free can feel great.


    It can also feel terrible.


    It really depends on what you’re giving away and whether or not you’re treating the work and yourself like it’s valuable.


    I learned this long ago but recently had the opportunity to, let’s say, re-learn it.


    This is a solo episode, recorded straight from the Substack piece I wrote this week called "The High Cost of Free". The thing is: doing free work can be extremely rewarding. I’m doing this right now for free (meta!). What I got wrong recently was treating an agreement to do something for free as if it didn't need to be an agreement at all.


    I planned a recovery-writing workshop with Carly Schwartz, a bestselling author who opened the San Francisco bureau of HuffPost and was the Editor in Chief of the city's biggest paper. We spent three months planning it as a pilot, unpaid, for a wellness center's community. Then, the day before, the guy running it canceled on us with no real plan to fix it, and I realized the problem wasn't the free part. It was that we never protected our own time.


    In this episode:

    • Why doing something for free isn't the issue, and what actually went wrong with this particular agreement
    • The conversation I should have had before agreeing to the workshop, and the cancellation terms we skipped
    • Why authority doesn't exist in a vacuum, and how people learn what your expertise is worth by watching how you treat it
    • The difference between generosity and the absence of an agreement, and why confusing the two costs you more than money
    • What I'd tell you to do right now if you've agreed to do something for free and haven't set the terms yet

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,     👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
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    11 分
  • How Writing a Book Became the Gateway for Everything Else with Paul Peters

    How Writing a Book Became the Gateway for Everything Else with Paul Peters
    2026/10/06

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    Paul Peters’ second-grade teacher told him he'd never amount to anything and he believed her long enough to spend 14 years sitting on a message he knew he needed to write down.


    Thankfully, he eventually realized she didn’t know what she was talking about and he wrote his first book in three months.


    That was 2021. He's now up to book number 10, with four more on the way, and the book became what put him in proximity with Tony Robbins, Jack Canfield, Brian Tracy and Joe Vitale (he co-authored a book with Canfield along the way). All of this compounded into a TV show, a novel headed toward a movie adaptation and a wife he met—and later proposed to—on his own show.


    In addition to talking all about publishing, we spent this episode getting into the difference between intentional and unintentional mentors, why he believes most people fail at manifestation and why forgiveness was the piece that let him break a cycle of addiction and self-sabotage.


    In this episode:

    • How to earn access to mentors you admire without the relationship feeling transactional
    • Why Paul never saw himself as a writer until after he'd already become one, and what that says about identity and success
    • Why he believes most people fail at manifestation, and what has to happen internally before visualization actually works
    • How writing his first book led him into rooms with Tony Robbins and Jack Canfield, and eventually onto stages of his own

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to know if a book could help your business? 👉 https://www.legacylaunchpadpub.com/book-score-card

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,     👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
    続きを読む 一部表示
    30 分
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