『Behind the Book Cover』のカバーアート

Behind the Book Cover

Behind the Book Cover

著者: Anna David
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A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business. Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses. Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry. Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know. Behind the Book Cover is brought to you by Authority Network. Find out whether a book could help grow your business: https://www.legacylaunchpadpub.com/book-score-cardLegacy Launch Pad マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
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  • Turning Millions of Followers Into Lasting Authority with Jake Claver
    2026/09/01

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    When you have millions of people out there who already consider you an expert, it’s hard to imagine that you’d also want to do an authority-building book.

    Yet Jake Claver, who’s already co-written two books, just released his first solo one, Everyone Gets to Win—and it's a fable, not a business manual. He's spent the past five or six years building multiple companies and living by a philosophy of aligning incentives rather than playing zero-sum games, and instead of writing another how-to book, he wrote a parable his own son could eventually read.

    Jake and his business partner Max met on Twitter and built a mastermind group with about 17,000 members focused on financial education and pooled investments through special purpose vehicles. They co-authored two books together—Wealth in Numbers was the first—before Jake decided to write a fable. The genre wasn't incidental. Jake wanted something simple enough that a third-grader could understand it, and vague enough on names that the real people whose situations inspired it could keep their privacy.


    We get into why he thinks you don't need ten years of expertise to start building authority (20 to 50 hours of hands-on experience beats four years of school, in his view), why niche podcasts tend to sell more books than massive ones and how he thinks about his sprawling list of companies not as separate businesses but as pieces of one long-term goal—the same way he'd frame Elon Musk's companies as everything required to colonize Mars.


    In this episode:

    • Why Jake chose a fable over a straightforward business book for Everyone Gets to Win
    • His case for why 20 to 50 hours of hands-on experience can outweigh years of formal study
    • His case for why you don't need a decade of expertise to write an authority-building book—20 to 50 hours of hands-on experience beats four years of school, in his view
    • The co-authoring process behind Wealth in Numbers, including how he and Max split the work—Max spent about a year on research and writing while Jake proofread for alignment
    • Why he thinks a book still matters even with millions of followers already built, and the "billboard" perception he says only authorship can buy
    • His book launch playbook—getting listed in Barnes & Noble and Amazon, front-loading reviews and why building a social media following first makes a launch land harder
    • The Grant Cardone and Alex Hormozi examples he points to as proof that a short book can convert readers just as well as a record-setting launch weekend can

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


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    37 分
  • The Person You Become by Writing a Book with Sierra Melcher
    2026/08/25

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    What do most people get wrong when it comes to publishing a book?


    That’s what I asked Sierra Melcher of Red Thread Books, a nonfiction publishing house where 59 of 77 titles have won awards—including two Nautilus Book Prizes.


    Sierra believes that the finished, printed book is a side quest. What she's actually in it for is the person who emerges on the other side of writing one—someone who spent years convinced they couldn't do this thing, who goes through the "dark night of the soul" of the writing and publishing process and who comes out the other end asking a completely different question: not "What can't I do" but "What else can I do?"


    Sierra came to this the hard way. She's dyslexic, tried to write for a decade and was certain she couldn't. Now she's watched dozens of authors—from a nurse paralyzed in a hospital parking lot to a supply chain expert with a wildly niche book that landed her a job saving a company millions—go through the same transformation. We talked about the moments clients try to quit right before publication, why she still cries with clients over manuscripts and her surprisingly relaxed, curiosity-first take on AI in the publishing world.


    In this episode:

    • Why Sierra believes the physical book is a "side quest"—the real product is the transformed person who wrote it, not the object itself
    • The recurring pattern of authors trying to quit right before publication, and why she treats holding their feet to the fire as part of the job
    • Her framework for evaluating every nonfiction book she publishes: "How could we do this differently?"—applied to grief, love, business, or personal change
    • Why she believes AI is a revolution, not an apocalypse, and where she personally draws the line on what she'll let it do for her versus never let it touch
    • The exercise she runs with every author to fight impostor syndrome: visualize the exact person who needs your message, because the book was never about you in the first place

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


    続きを読む 一部表示
    44 分
  • Skipping the New York Times List on Purpose with David Homan
    2026/08/18

    If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.


    David Homan has a background so sprawling that introducing him almost broke the show: composer with seven albums and now the person who quietly runs what may be the largest private network of "connectors" on the planet—2,800 of them and counting.

    His book, Orchestrating Connection, co-written with UC Irvine professor Noah Askin, landed at #2 on the USA Today bestseller list for business books the week it launched. But the real story isn't the list placement—it's the decade of networking philosophy that got him there.


    What I loved most about this conversation is how unflinching David is about the parts nobody tells you about publishing: the friends who promise to show up and don't, the launch-day silence from people you'd bet on, and the eight-year-old sending WhatsApp videos threatening a family friend into buying the book. We also got into his new startup, SOAR Connect, which is trying to solve relationship intelligence without doing what every other tech company does with your data.


    In this episode:

    • David's five-principle system for "orchestrating connection"—curiosity, vulnerability and diversity as strategic tools, not soft skills, for building real relationship value
    • Why he built a private, no-membership network of 2,800 connectors around one hard rule: you can only stay if you ask for what you need
    • The book as catalyst, not finish line—how it changed his credibility and fundraising even though everything he was doing was already true three years earlier
    • The hard truth about launches: for every 1,000 people who actually showed up, roughly 2,000 who promised to didn't—and why that's the real lesson for authors
    • What SOAR Connect is building—a relationship intelligence platform based on trust scores, designed so your data stays yours instead of being harvested like everywhere else

    Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com


    Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

    Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

    And if you just want to know more about me,
    👉 www.annadavid.com

    Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!


    続きを読む 一部表示
    43 分
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