They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message.

We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you’re afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call.

Chapters
(00:00) Introduction
(01:14) Building a school for entrepreneur families
(07:06) From weight loss to a global brand
(10:13) The $6M vision behind The Hive
(13:47) Why their niche gym blew up on social
(16:16) Deal flow and networking inside workouts
(24:01) “Everything you want is on the other side of fear”
(27:16) Being raw and bold on social media
(33:13) Creating a gym culture people pay a premium for

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect With Doug & Thea Wood
Website: https://hivefitclub.com/
The Hive Instagram: https://www.instagram.com/thehivefitclub
Doug Wood Instagram: https://www.instagram.com/therealdougwood
Thea Wood Instagram: https://www.instagram.com/theawood

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

If your content isn’t bold, it’s invisible. Brady Edwards went from selling pest control to the Video Director for YouTube’s biggest creator, MrBeast. Now he’s helping business owners rethink how they create content that scales trust, drives attention, and builds brand authority. In this episode of Behind Gym Doors, Brady breaks down the exact mindset, strategies, storytelling structure he used to grow massive online audiences and how gym owners can apply the same methods to dominate their local market. This isn’t about likes. It’s about leveraging content as a sales tool that works 24/7.

You’ll learn why short-form posts aren’t enough, how to build “one-sided best friendships” with future members, and how podcasting and YouTube unlock long-term visibility in a world driven by AI search and behavior tracking. If you run a gym or studio and want more of the right members, this episode will change how you think about marketing forever.

Chapters
(00:00) Introduction
(02:03) Entering VidSummit & breaking into YouTube
(05:49) Wild stories from the influencer house
(09:09) Directing MrBeast video & becoming part of one
(13:13) Thinking big & scaling high-impact content
(18:36) Why most brands stop thinking too soon
(21:04) Eye-tracking, metadata & how the algorithm really works
(27:38) Why YouTube is crucial for gym owners
(35:45) How podcasting builds long-term trust with future clients
(40:35) Building loyalty with one-sided friendships
(47:22) Grow your personal brand, grow your business

Connect with Brady Edwards
Instagram: https://instagram.com/bradydeluxe

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

He dragged a 420lb sled 500 miles alone in Antarctic... In this mind-blowing episode, Akshay Nanavati, author of Fearvana (with a foreword by the Dalai Lama), shares the hard-earned lessons he learned from solo expeditions across one of the most unforgiving places on Earth.

His journey from rock bottom to redefining fear itself will change the way you look at discomfort, anxiety, and even imposter syndrome.Whether you're a gym owner resisting expansion, an entrepreneur paralyzed by “what if,” or someone struggling with self-doubt, Akshay reveals a practical mental training framework to help you lean into fear and grow through it.

You’ll learn how to rewire your brain’s survival responses, use fear as fuel for courage and progress and build “mental muscle” through intentional discomfort. If you're ready to stop avoiding fear and start mastering it, this is the episode that flips the switch.

Chapters
(00:00) Introduction
(02:13) The Origins of Fearvana
(06:03) Rider vs. Elephant: Training Your Brain for Leadership
(10:56) Mastering Yourself Through Exposure to Fear
(16:53) Acceptance of Is-ness and Taking Control of Reality
(20:49) Solo Trip Through Antarctica
(28:55) Imposter Syndrome: Why It’s a Sign of Progress
(32:04) Cold Pitching The Dalai Lama
(38:05) What Fearvana Actually Means & How To Use It

Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect with Akshay Nanavanti
Get His Book: https://www.amazon.com/FEARVANA-Revolutionary-Science-Health-Happiness/dp/1630476056
Instagram: https://www.instagram.com/fearvana
YouTube: https://www.youtube.com/@Fearvana
Website: https://fearvana.com

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor