Most gym owners don't struggle because of marketing. They struggle because they can't let go of control.

In this episode of Behind Gym Doors, Mike sits down with Caitlin Bovee to break down the leadership shift that changed everything inside her business. Instead of trying to control every decision, meeting, and outcome, she focused on developing leaders, building systems, and stepping out of daily operations, allowing the business to grow in a completely different way.

We dive into the real challenges gym owners face when transitioning from operator to leader, including why control often becomes the hidden bottleneck preventing growth, how leadership development impacts retention and team performance, and what it actually takes to scale without doing everything yourself. If you feel stuck managing every detail or struggling to move from operator to CEO, this episode will help you rethink how growth actually happens.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Reaching $100,000 per month in your gym isn't about luck. It's about understanding the math, solving the right problems, and building a model that actually supports scale.

In this episode of Behind Gym Doors, Mike breaks down the real path to hitting $100K/month, including the revenue structure, pricing strategy, and operational shifts required to grow beyond the plateau most gym owners hit. We walk through the exact numbers behind membership revenue, ancillary income, pricing sweet spots, and the strategic decisions that separate gyms that scale from gyms that stay stuck chasing more members without real profit.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The biggest reason most gyms don't grow isn't a lack of leads. It's a lack of leadership and systems. Too many gym owners believe more ads, more sales scripts, or more hustle will fix their plateau, when the real issue is their inability to build a team and environment that can actually scale.

In this episode of Behind Gym Doors, Mike sits down with Ahme Bovee, Owner of Bovee Pilates, who built a $1.7M business largely through leadership, culture, referrals, and systems, not massive ad spend. We break down why most gyms hit a ceiling, what high-performing gym owners do differently, and how leadership becomes the ultimate growth lever once the basics are in place.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The biggest mistake gym owners make with ads isn't choosing the wrong agency. It's not knowing how to work with an ad agency in the first place.

In this episode of Behind Gym Doors, Mike breaks down how gyms should actually partner with ad agencies so results are predictable, profitable, and scalable, not lucky, short-lived, or dependent on guessing. We walk through what separates gyms that win with ads from gyms that churn through agencies, burn cash, and stay stuck.

If you want ads to support real growth (not just activity), this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The fastest way to scale your gym isn't working harder.

It's building systems that work without you.

In this episode of Behind Gym Doors, Mike sits down with the founder of The Hot Room, a fitness brand that grew from 1 studio to 7 locations, stayed profitable, built a cult-like culture, and is now expanding into franchising.

We break down the real systems, discipline, and leadership decisions that allowed her to scale without burning out, without breaking culture, and without losing control of the business.

Most gym owners get stuck in chaos:

More tasks → More stress → More fires → Same results.

This episode shows you how to build a gym that actually scales, with people, systems, referrals, culture, and discipline doing the heavy lifting.

If you want a gym that runs with or without you, this episode is your playbook.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

The fastest way to grow your gym isn't more leads.

It's keeping the members you already have.

In this episode of GSDGYMS, we breaks down Part 3 of the 3 Ways Gyms Grow Revenue series: Retention, the most overlooked, most profitable, and most misunderstood growth lever in the gym business.

Most gym owners are stuck in a cycle of: More ads → More leads → More churn → Same revenue.

If your gym is growing but your bank account isn't, this episode explains exactly why.

Your gym might be busy…and still not making as much money as it should.

Most gym owners think increasing revenue means getting more members. That's usually the slowest, hardest, and most expensive way to grow. In this episode of Behind Gym Doors, Mike Arce breaks down the second of the three real ways to grow your gym and the one most owners avoid:

👉 Increasing revenue per member. Most owners believe:

• Raising prices will cause cancellations

• Members won't buy add-ons

• Selling higher tiers will hurt the culture

But the truth is the opposite. The members who pay more:

• Stay longer

• Show up more

• Get better results

• And are far less likely to cancel In this episode, you'll learn:

• The only three ways to increase revenue per member

• Why this actually improves retention instead of hurting it

• And why avoiding it is one of the main reasons gyms stay stuck

This is the same framework used by gyms doing $30k–$100k+/month with strong margins. If you want to grow without relying on more leads, more ads, or more chaos, this episode is required listening.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Your gym doesn't have a lead problem.

It has a leverage problem.

Most gym owners think growth only comes from running more ads.

In reality, that's just one of three levers you can pull and it's usually the weakest one.

In this episode, I break down the three real ways to get more gym members (and more revenue) without just lighting money on fire with marketing.

You'll learn:

• The 3×3 growth grid we use with gyms scaling profitably
  
  

• Why most gyms are stuck only pulling one lever
  
  

• How to grow faster without increasing ad spend
  
  

• How referrals, retention, and conversion multiply everything
  
  

• Why operational clarity beats "more leads" every time
  
  

This is the exact framework used by gyms that consistently grow month over month while everyone else stays stuck or burns out.

If you want more members, more revenue, and more profit without guessing, this episode will change how you think about growth.