
Before You Buy: A Masterclass in Local Market Research
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- The first online resources to consult (that aren't Zillow or Redfin).
- The "Dumpster Test" and other visual cues that signal a neighborhood is on the rise.
- Your "Power Trio": The three local experts you must have on your team before you buy.
- Why you should interview a property manager before you even look at properties.
- The specific local data points (like DOM and school ratings) that matter more than city-wide averages.
- Go Beyond National Portals: Start your research with the city's official government website, local news publications, and digital "drive-throughs" on Google Maps to understand the local narrative.
- On-the-Ground Signals: Look for "pride of ownership" (well-kept properties), the type of commercial activity (cafes vs. vacant stores), and the "Dumpster Test" (signs of active renovation and investment).
- Build Your "Power Trio": Your essential local team consists of 1) an investor-focused agent, 2) a great property manager, and 3) a reliable contractor. Interview them early.
- The Property Manager Pro-Tip: A property manager provides unbiased, crucial data on real rental rates, tenant quality, and problem areas before you're emotionally or financially invested in a deal.
- Granular Data is Key: Focus on neighborhood-specific metrics: Days on Market (DOM), list-to-sale price ratio, school district ratings (as a proxy for stability), and local zoning plans.
- The Final Gut-Check: Ask yourself, "Would I feel safe and comfortable living here?" If the answer is no, reconsider the investment.
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