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Beauty Business Matters

Beauty Business Matters

著者： Susan Routledge
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 "Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry. アート ファッション・テキスタイル マネジメント・リーダーシップ リーダーシップ 経済学 装飾美術および設計
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  • Unlocking the Secrets of Effective Selling: Insights from Arif Isikgun's Journey in the Beauty Business

    Unlocking the Secrets of Effective Selling: Insights from Arif Isikgun's Journey in the Beauty Business
    2025/07/07
    Susan welcomes back Arif Isikgun, a global sales trainer who has made significant strides in the beauty industry. They reflect on their journey since their first meeting over two years ago, discussing the importance of retail in beauty and how it often takes a backseat to treatments. Arif shares insights from his award-winning books, "Shine" and "StorySeller," emphasizing the power of storytelling in sales and the necessity of building authentic connections with clients. The conversation delves into common challenges faced by therapists, such as fear of rejection and money mindset, while offering practical advice on how to transform client interactions into meaningful sales opportunities. KEY TAKEAWAYS Embrace Retail as a Core Element: Retail should not be viewed as a secondary aspect of the beauty industry. It is essential for enhancing treatment results and providing clients with the best possible outcomes. Build Authentic Connections: Establishing a genuine relationship with clients is crucial. Engaging in meaningful conversations during consultations helps therapists understand client needs and fosters trust, making clients more likely to purchase recommended products. Overcome Fear of Rejection: Many therapists hesitate to sell due to fear of rejection. It's important to shift the mindset from fearing objections to viewing them as opportunities for dialogue. Utilize Storytelling in Sales: Effective selling involves storytelling that connects emotionally with clients. By sharing personal experiences and the benefits of products, therapists can create a compelling narrative that encourages clients to invest in their skincare journey. BEST MOMENTS "Retail is sales and sales is communication, and that is how you create the most amazing customer journey." - Arif I "The consultation is the most important part. It's like getting the most expensive moisturiser in the world, but not ensuring that your skin is prepped first." - Arif "If you are a therapist and you've just recommended products, and they say no, instantly that makes you feel, 'Why did I bother?'" - Arif "You have to wait for the client to create an objection before we put an objection in our mind." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    56 分
  • Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions

    Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions
    2025/06/30
    Susan sits down with Helena Biggs, the editorial director of Scratch magazine, to explore the vibrant and innovative world of the nail industry. With over 22 years of experience, Helena shares her journey from a multimedia journalism graduate to a key figure in beauty journalism, discussing the evolution of Scratch magazine and its impact on the nail sector. The conversation delves into the importance of standards, regulation, and the need for nail professionals to promote their skills and qualifications. Helena emphasizes the value of competitions and awards, such as the Scratch Stars Awards, as platforms for recognition and professional growth. KEY TAKEAWAYS Industry Growth and Opportunities: The nail industry is vibrant and innovative, with significant growth potential, especially in international markets. Scratch Magazine has seen an increase in US subscribers. Importance of Standards and Regulation: The UK nail industry is currently unregulated, which poses challenges for maintaining high standards. Value of Competitions and Awards: Participating in competitions like Nail Olympia and the Scratch Stars Awards can significantly enhance a nail technician's skills and profile. Pricing and Value Perception: Nail technicians are encouraged to charge their worth, as many clients may not understand the value of their skills and training. BEST MOMENTS "I think now that our industry has made moves in aesthetics with regard to licensing and stricter controls... Unfortunately, I think nails are quite far down the list." - Helena "The responsibility is twofold. Ultimately it's down to the beauty professional to shout about their accreditation... and it's up to the consumer to ask the right questions." - Helena "I think most people would go to a salon and look to see whether it's clean and tidy... but it's of course beyond that." - Susan "Competitions are really valuable... It's all about working on your timings, working on your accuracy, bettering your skills." - Helena HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    51 分
  • Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry

    Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry
    2025/06/23
    Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducting interviews during the COVID-19 lockdown to becoming a recognized figure at industry events, highlighting her growth in confidence and skills. The conversation also touches on her effective time management strategies and her passion for helping salon owners unlock their true potential. KEY TAKEAWAYS Passion for Learning and Sharing: The podcast host emphasizes the importance of sharing knowledge within the beauty industry, believing that even a small takeaway from each episode can inspire listeners to grow and aspire to new heights. Building Connections: The podcast has fostered new relationships and connections, both with guests and listeners, highlighting the value of networking and collaboration in the beauty business. Confidence Through Experience: Engaging in podcasting and interviews has significantly boosted the host's confidence in front of the camera, showcasing personal growth through new experiences. Effective Time Management: The host manages a busy schedule by segmenting tasks and utilizing travel time for productivity, demonstrating the importance of organization in balancing multiple responsibilities. BEST MOMENTS "I always think there is so much knowledge out there in our industry... even if someone just takes one small thing away, then I'm happy." - Susan "I think our industry is better, it is still a little bit guarded... there is enough work for everyone." - Susan "I do feel that it is something that I just enjoy so much... I have seen a change in me where I feel a lot more confident in front of a camera now." - Susan "You seem to be someone who is very keen on sharing information... that seems to me to be the main message from Beauty Business Matters." - Ryan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    26 分

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