Beauty Business Growth: Lash Artist to Course Creator | The Visible(ish) Podcast Ep.9

In this episode of The Visible(ish) Podcast, Melissa is joined by lash artist Lauren for a real-time strategy session on how to scale her beauty business beyond the treatment room. Lauren had been stuck in options paralysis for 6 months with too many ideas, not enough clarity. But when the chance came to coach her during one of her regular lash appointments, Melissa had to capture it on camera (with enthusiastic consent, of course!).

💥 2 hours after this chat, Lauren’s lead magnet was DONE, launched, and hooked up to her tech. YESSS.

This is what happens when you ditch the cookie-cutter advice and follow a clear, personalised plan that actually fits you.

Together they map out a tailored action plan to:
→ Turn 1:1 services into scalable, sellable content
→ Break through the overwhelm and get crystal clear
→ Take fast, aligned action (without the burnout)

The result? A custom strategy and a fully live lead magnet in just 3 days.
Proof that done > perfect and simple > scattered.

📎 Check out Lauren’s shiny new lead magnet here:

https://shop.beacons.ai/elitelashmethod/64db91d9-3c0f-4b83-b74d-501e29881c3c

Ready to scale your beauty business beyond the treatment room? Join Melissa Howard and successful lash artist Lauren as they map out a real-time business transformation strategy - from one-to-one services to profitable digital courses.

Connect with Lauren: https://beacons.ai/elitelashmethod

Instagram: https://www.instagram.com/elitebeautybylauren?igsh=ZGFjdGJ4MXZnYjN0

CHAPTERS

00:00 Intro - Meet Lauren

02:36 The Corporate Exit Story

05:22 Finding Your Authentic Voice Online

08:08 Building Client Trust Through Authenticity

11:37 The Visibility Leap - From Service to Course

15:36 Overcoming Business Imposter Syndrome 2

4:13 PDF vs Full Course Strategy

33:22 Lead Magnets That Actually Convert

42:10 Social Media Without Burnout

52:05 Pricing Your Knowledge Products

58:27 Action Steps & Next Moves

KEY TAKEAWAYS 1️⃣ Start with lead magnets before launching full courses 2️⃣ Use your existing audience - don't start from scratch 3️⃣ Focus on ONE core problem (retention) vs trying to solve everything

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward