『Be Like Mike』のカバーアート

Be Like Mike

Be Like Mike

著者: Jonathan A. Jensen PhD
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The "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals in the fields of athlete endorsement, brand management, and sport marketing. Music courtesy of Shafer/Antelis Music. "Be Like Mike" is a registered trademark of Jensen & Associates, LLC.Jonathan A. Jensen, PhD マーケティング マーケティング・セールス 経済学
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  • Sonny Vaccaro (Part 4)
    2023/09/18

    In my fourth and final conversation with Sonny Vaccaro we discuss his career after leaving Nike, including his efforts to sign both Kobe Bryant and LeBron James for Adidas, which features an interesting discussion of the similarities between Michael Jordan and Kobe Bryant. We also discuss Vaccaro's role as a consultant on the movie Air, including the feedback he provided related to Matt Damon's wardrobe. Finally, the conversation is capped off by a discussion of Vaccaro's enduring role and legacy of helping athletes secure their own NIL rights.

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    55 分
  • Sonny Vaccaro (Part 3)
    2023/08/28

    In my third conversation with Sonny Vaccaro, we discuss his impressions of the meeting at Nike headquarters with Michael and his family, the negotiations between Rob Strasser and David Falk to sign Jordan, and his exit from Nike in August of 1991.

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    32 分
  • Sonny Vaccaro (Part 2)
    2023/08/14

    In the second part of my conversation with Sonny Vaccaro, we discuss the "hunch" that Vaccaro had about Michael Jordan after watching him play at the 1982 NCAA Championship Game in New Orleans. We also discuss the meeting in the Spring of 1984 in which Vaccaro met with Nike's Rob Strasser and Howard Slusher to discuss the brand's basketball strategy moving forward, a meeting that was portrayed in Air. He also details the first time he met Jordan at Tony Roma's in Santa Monica during training camp for the Olympics in the summer of 1984, and the occurrence at the end of that meeting that Vaccaro felt was pivotal to Nike's ability to sign Jordan. "It intrigued the hell out of him," explains Vaccaro.

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    32 分
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