What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especially as a mom of two). Plus, Sarah shares the phone boundary that changed everything for her family time and why success for her now looks less like grind mode and more like three vacations a year.

🔗 Connect with Sarah:

1. Website
2. Instagram: @swell.design.co

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community, and why every woman deserves a girls’ night to refill her cup. You'll hear behind-the-scenes stories from Beauty Boost events, the magic of non-stuffy networking (especially for fellow business-mom icons!), and what’s coming up this spring, from speed-friending to fitness samplers!

🔗 Connect with Kristie:

1. Instagram: @thebeautyboost_indy
2. The Beauty Boost Indy
3. LinkedIn

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share how relationships and trust have shaped Amanda’s business over the years.

🔗 Connect with Amanda:

1. Website
2. Instagram: @amandaduncanphotography

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Ever wonder how you actually grow a business without losing the white-glove touch...or your sanity? In this episode, we sit down with our friend and mom of four, Kimberly Ellis, to talk about how she went from corporate marketing to building a thriving social media agency, why hiring her first team member changed everything, and what it really looks like to balance clients and family. We dig into trusting others with your brand, leading a team of friends, and why “boring businesses” deserve standout content too!

🔗 Connect with Kimberly:

1. Website
2. Instagram: @kimberlyellismarketing

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com.

Our very first guest on Be Iconic, Indy is here! We’re sitting down with Christine Rohrman to talk about what it really looked like to walk away from corporate, hustle behind the scenes, and build multiple income streams in the beauty world, from makeup artistry to mentoring to a brand-new brush line (you heard it here first! 🙌🏼) . Christine shares the sacrifices, the early mornings, the investments no one sees, and why relationships and authenticity have been the backbone of everything she’s built.

🔗 Connect with Christine:

1. Instagram: @christinerohrman4
2. Website

✨ If you loved this conversation, be sure to follow this podcast on your favorite listening app and leave us a review. Send us a DM on Instagram @beiconicindy and let us know who else you'd like us to have on the podcast!

💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com

Ready to meet your new Indy hype girls? Welcome to the very first episode of Be Iconic, Indy! Honestly, we’re still freaking out that this is happening. In this episode, we’re inviting you behind the scenes as we share how our sticker club dream grew into a bigger vision for a creative community. We talk about our Indy roots and spill some fun facts about ourselves - including pageant stories, our love for being girl moms, and our obsession with local coffee shops.

✨ We’re so glad you’re here! Don’t forget to follow or subscribe on your favorite podcast listening app and connect with us on Instagram @beiconicindy.

DM us your favorite local coffee shops, hidden Indy gems, or women you want to see featured on the podcast. We can't wait to connect with YOU!

💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com

Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.

We're your hosts Brey Shirley and Emily Roberts and in each episode of Be Iconic, Indy we'll bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape.

We're talking to the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible in Indy!

If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re in the right place.

Welcome to your new favorite Indy community!

Hit follow here and connect with us on Instagram at @BeIconicIndy