Designing Iconic Brands and Navigating Growth (with Sarah Wells)
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Designing Iconic Brands and Navigating Growth (with Sarah Wells)
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概要
What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especially as a mom of two). Plus, Sarah shares the phone boundary that changed everything for her family time and why success for her now looks less like grind mode and more like three vacations a year.
🔗 Connect with Sarah:
- Website
- Instagram: @swell.design.co
✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!