What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especially as a mom of two). Plus, Sarah shares the phone boundary that changed everything for her family time and why success for her now looks less like grind mode and more like three vacations a year.

🔗 Connect with Sarah:

1. Website
2. Instagram: @swell.design.co

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community, and why every woman deserves a girls’ night to refill her cup. You'll hear behind-the-scenes stories from Beauty Boost events, the magic of non-stuffy networking (especially for fellow business-mom icons!), and what’s coming up this spring, from speed-friending to fitness samplers!

🔗 Connect with Kristie:

1. Instagram: @thebeautyboost_indy
2. The Beauty Boost Indy
3. LinkedIn

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!

If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share how relationships and trust have shaped Amanda’s business over the years.

🔗 Connect with Amanda:

1. Website
2. Instagram: @amandaduncanphotography

✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!