In this episode of The Healthy Enterprise, Trace Voshell, Chief Revenue Officer at GoGoMeds, shares his journey from baseball player to pharmacy leadership. He discusses the challenges of healthcare costs, innovations in medication access, telemedicine, and custom pharmacy solutions, while offering insights on leadership, team collaboration, and making medications more affordable for employers and employees.

Chapters:
00:00 Introduction to GoGoMeds and Trace's Journey
02:57 Understanding Pharmacy Operations and Patient Care
05:54 The Challenges of Healthcare Costs
09:02 Innovations in Medication Access and Employer Benefits
11:52 Telemedicine and Custom Pharmacy Solutions
14:49 Transitioning to GoGoMeds and Leadership Style
24:03 The Drive to Win: A Personal Philosophy
25:04 Documentary Insights: Uncovering Healthcare Costs
28:07 Marketing Strategies: Outsourcing for Growth
32:18 Sales Team Dynamics: Growth and Strategy
34:32 The Balance of Aggression and Patience in Sales
38:03 Building a Winning Corporate Culture
43:13 AI in Business: Balancing Automation and Personal Touch
45:13 Final Thoughts and Future Connections

Guest Information:

• Guest's Name:Trace Voshell
• Guest's Title/Position: Chief Revenue Officer
• Guest's Linkedin: https://www.linkedin.com/in/trace-voshell-34040b7a/
• Company / Affiliation: GoGoMeds https://gogomeds.com/GoGoClient/home
• Guest's Bio: Trace Voshell is the Chief Revenue Officer of GoGoMeds, a company transforming pharmacy pricing by moving beyond traditional PBM models. After a decade in a large PBM-owned pharmacy, Trace shifted to the cash-pay side to make medications more affordable through a transparent, cost-plus pricing model. GoGoMeds empowers employers, physicians, and digital health companies to deliver medicine fairly, save money, and put patients first.

Takeaways:

• Trace Bushell transitioned from a baseball career to pharmacy.
• GoGoMeds aims to transform patient access to medications.
• Healthcare costs can be overwhelming for patients.
• GoGoMeds offers significant savings on generic medications.
• Employers can benefit from offering $0 medications to employees.
• Telemedicine is a growing area for GoGoMeds.
• Custom pharmacy solutions enhance patient care.
• Trace's personal experience with cancer informs his work.
• Leadership involves being hands-on and empathetic.
• Failures are part of the journey to success. I like to win, don't care about recognition.
• The documentary 'It's Not Personal, It's Just Healthcare' uncovers hidden costs.
• Go Go Meds is a solution in the pharmacy space.
• I was one of the producers of the documentary.
• We needed to enhance our marketing efforts.
• You can't just have one marketing piece for all verticals.
• Aggression and patience are key in sales.
• Culture is crucial for employee motivation.
• You have to remain a person in sales interactions.
• We're changing the pharmacy landscape for affordability.