Once the go-to destination for global football stars, China’s football league has experienced a dramatic shift in recent years.

In this episode, Chinese-licensed football agent Zhongyang Liu and experienced scout Qihang Hu break down why top international players are no longer heading to China, and what that means for the country’s football ecosystem. From grassroots academies to the top three professional tiers, they explore the evolving landscape of Chinese football and the opportunities and challenges facing its future.

Once the go-to destination for global football stars, China’s league is now a shadow of its former glory.

In this podcast, a Chinese-licensed football agent and a Chinese scout discuss why the big names stopped coming and unpack the current state of the football business in China.

This Episode is proudly sponsored by Nextinis, a football hospitality company preparing exclusive packages for you to get a seat in AFCON 2025 and FIFA World Cup 2026 for a premium experience.
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