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BLACK WEALTH and marketing

BLACK WEALTH and marketing

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"The racial wealth gap refers to the disparities in wealth accumulation between different racial groups, particularly the gap between White Americans and Black and Hispanic Americans. This gap is evident in various areas, including homeownership, access to capital, and overall net worth. The gap has persisted and even widened over time, despite some wealth growth for Black and Hispanic households."

  • "Community Engagement: Engaging with Black communities to understand their needs and preferences can help create more relevant and beneficial marketing initiatives".

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