『BE THAT LAWYER』のカバーアート

BE THAT LAWYER

BE THAT LAWYER

著者： Steve Fretzin
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.2020 Steve Fretzin マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 政治・政府 経済学
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  • Neal Goldstein: Find Your Lane — Why Connection Beats the Corner Office

    Neal Goldstein: Find Your Lane — Why Connection Beats the Corner Office
    2026/09/24
    A high school dropout who became a law firm founder explains why every success story has someone else's fingerprints on it — and why the relationships lawyers neglect are the ones already sitting in their contact list. It's a conversation about building a book of business by treating connection as a way of life, not a marketing tactic. In this episode, Steve Fretzin and Neal Goldstein discuss:The myth of the self-made professionalDropping out and the mentor who changed the trajectoryRaising kids who've faced adversityThe "law school industrial complex" and the comfort of the billable hourMining past clients and referral partners as low-hanging fruitWhich relationships earn your time as you get olderAI and digital convenience vs. genuine human connectionChoosing your lane instead of the title you thought you wanted Key Takeaways:Nobody's career is self-built — every ascent has someone in it who bent down and helped pick up the boots.Comfort is the quiet risk. Lawyers who've been fed work for a decade are the ones with nothing to fall back on when the market turns.The cheapest business development in existence is a cup of coffee with someone who already likes you. You can have a four-star conversation in a one-star restaurant.Most firms are sitting on hundreds of happy former clients they've never called again — that's revenue, not nostalgia.Technology hasn't made real relationships less important; by making convenience so easy, it has made genuine connection rarer and therefore worth more.Your lane won't be obvious on day one. You'll recognize it by where your results come from, not by which title looks best on the door. "I don't think technology makes genuine relationships less important. I just think it makes them more valuable." — Neal Goldstein Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our sponsors!LEX Reception: https://www.lexreception.com/partners/bethatlawyerRankings.io: https://rankings.io/Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Neal Goldstein: Neal A. Goldstein is a partner at Goldstein and Bashner, author, speaker, and host of That One Lawyer Podcast. With nearly four decades of personal injury trial experience, he specializes in high-stakes injury advocacy while teaching attorneys and business leaders how to build authentic, relationship-driven growth. Connect with Neal Goldstein: Website: https://www.eglaw.com/ LinkedIn: https://www.linkedin.com/in/nealagoldsteinlaw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    35 分
  • Susan Silverman: Business Development Isn't Selling, It's Listening

    Susan Silverman: Business Development Isn't Selling, It's Listening
    2026/09/28
    Law school taught you how to practice law, but nobody taught you how to bring in clients or lead people. In her first podcast appearance ever, Susan B. Silverman explains why copying your firm's top rainmaker won't work, and how building on your own strengths, earning trust, and learning leadership as a skill can change your career. In this episode, Steve Fretzin and Susan Silverman discuss:Why mid-level associates switch firmsMentorship, sponsorship, and structured associate developmentBusiness development based on your strengths, not sales pitchesBuilding rapport and trust through vulnerabilityMoving from excellent attorney to effective leader Key Takeaways:Business development isn't one-size-fits-all. Copying the biggest rainmaker in your firm probably won't suit your strengths, so start with what you already do well.Selling is really listening. Find out what problem the other person is dealing with, ask follow-up questions, and help them reach their goal.Relationships that bring in business take years, and timing matters. If you walk into every conversation needing a new client, that pressure can get in the way of the relationship.Making partner gives you a title, not leadership skills. Leadership means developing others, delegating, giving feedback, and influencing people without formal authority, and all of it can be taught.Don't face a career crossroads alone. Talking to someone who can show you options beyond "stay or quit" can keep you from making a decision you regret. "Making partner is a title. It doesn't make you an effective leader. Leadership is a skill; it can be practiced, and it can be taught." — Susan Silverman Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our sponsors!LEX Reception: https://www.lexreception.com/partners/bethatlawyerRankings.io: https://rankings.io/Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Susan Silverman: Former commercial litigator and business development expert Susan B. Silverman helps law firms retain top mid-level associates, strengthen their leadership pipeline, and build systems that drive long-term growth. Having experienced firsthand how firms invest heavily in early training but leave mid-level associate development inconsistent, she acts as a trusted advisor to firm leadership to bridge structural gaps on the path to partnership. Connect with Susan Silverman: Website: https://susanbsilvermanconsulting.com/ LinkedIn: https://www.linkedin.com/company/susan-b-silverman-consulting-llc/home/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    30 分
  • Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People

    Scott Rahn: Build a Law Firm That Grows Without Burning Out Its People
    2026/10/12
    How can a law firm grow while protecting its people and its reputation? Scott Rahn shares how relationship-building, values-based hiring, and honest conversations can help firms serve clients well without burning out their teams. In this episode, Steve Fretzin and Scott Rahn discuss:Long-term friendships and professional relationshipsScott’s path into private wealth disputesGenerational differences in law firmsValues-based hiring and firm cultureSustainable growth and work-life balance Key Takeaways:Strong relationships and mutual support are more lasting measures of success than professional accolades.Hire for shared values, not just credentials; one poor fit can disrupt an entire team.Turning down work can be wiser than overcommitting and damaging client service or team morale.Open conversations help firms understand what employees need as their priorities change.Retaining a strong performer at reduced capacity can be better for a business than losing them altogether. "How disruptive it can be to let the wrong person into the organization… So it has to start at hiring, and you have to be very clear about who your people are, who you're looking to hire, and be very consistent." — Scott Rahn Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!LEX Reception: https://www.lexreception.com/partners/bethatlawyerRankings.io: https://rankings.io/Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Scott Rahn: Scott Rahn is the Founding Partner of RMO Lawyers, where he leads a premier trust, estate, and probate litigation practice dedicated to resolving high-stakes inheritance disputes, breach of fiduciary duty claims, and financial elder abuse cases. Drawing on extensive trial, arbitration, and mediation experience, he represents heirs, beneficiaries, trustees, and executors across California and internationally, focusing on swift, cost-effective resolutions that navigate complex family dynamics. Recognized as "Trusts and Estates Litigator of the Year" by the Century City Bar Association and listed in Chambers High Net Worth Guide and Lawdragon 500, Scott is President Emeritus of the Beverly Hills Estate Planning Council and a frequent media commentator on wealth transfer and estate disputes. Connect with Scott Rahn: Website: https://rmolawyers.com/team/scott-rahn/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    34 分
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