Why do people love brands?

Featuring: Heather Nicols, Dan Holloway, Fiona Lucas, and Emily Crume.

To learn more about your host: Daniel Glickman visit www.cmoconfessions.com 

This episode featured:

• Rob Balasabas: https://www.linkedin.com/in/robbalasabas/
• Mari smith: https://www.facebook.com/marismith/
• Daniel Wass: https://www.linkedin.com/in/danielwaas/

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Lisa McLeod has worked with clients including Salesforce, Roche, Google, LinkedIn, Hootsuite, Volvo, and Dave & Busters. She write regularly for The Harvard Business Review, Forbes, and LinkedIn Learning. She is also the author of five books, including the global bestseller, "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud." Lisa is one of LinkedIn Learning's most popular instructors, delivering over 25 courses, including "Selling with Authenticity "and "Finding Your Purpose at Work."

Brandi Bernoskie is the CEO at Alchemy+Aim and North Star Sites, a website development and business strategy agency that helps thought-leaders and entrepreneurs craft custom websites to enhance client experience and help them step into their genius work. Brandi is an entrepreneur, business strategist, and former developer, who started as a freelancer but has since grown a team. 

Patrick Campbell is the Founder and CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies.  ProfitWell serves over five thousand subscription companies, including B2B companies like Autodesk, Atlassian, and Zuora, and B2C darlings like Meetup, Blue Bottle Coffee, and Lyft. 

Naira Perez is the founder of SpringHill Digital, a Digital  Marketing & Advertising agency. They specialize in helping small to medium sized businesses in their digital strategy and presence online. SpringHill Digital's team has a background in driving digital marketing efforts ranging from paid media, pay-per-click, social media, content management in social channels, engine optimization, integrated campaign design and new platform initiatives.

Margie Agin is the founder and chief strategist of Centerboard Marketing. She is an award-winning marketer and the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. Margie held leadership roles at Cisco and Blackboard, where she built and managed teams responsible for demand generation, content strategy, and digital marketing.