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B2Bold Marketing

B2Bold Marketing

著者： Stratcora
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 Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.Stratcora
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  • Account-Based Everything: Scaling Focused Growth in B2B

    Account-Based Everything: Scaling Focused Growth in B2B
    2025/07/23

    Join us in this enlightening episode as we sit down with Stuart Matthewman, a trailblazer in B2B marketing, to explore his innovative approach to Account-Based Marketing. Discover how Stuart explores the concept of "Account-Based Everything" to transform traditional marketing strategies into a holistic, company-wide initiative. Learn about the importance of alignment between sales and marketing, and hear success stories that highlight the power of collaboration. Whether you're a marketing professional or a business leader, this episode offers valuable insights to elevate your strategy. Tune in now to uncover the secrets of transformational growth!

    Listen on Spotify and subscribe for more inspiring conversations.
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    18 分

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