Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay Schneider
Host: Justin King

In this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce.

From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and distributors. The conversation peels back the layers on what adoption means beyond the login—and why too many teams still mistake launch for success.

Key topics include:

Why internal change management is the real unlock for adoption
The limits of UX and why “build it and they will come” is a myth
How to position eCommerce as a sales tool—not a sales threat
Why you need to operationalize adoption as a capability, not an outcome
What it means to win the “hearts and habits” of both customers and reps
Lessons from building digital programs inside complex orgs

Whether you're standing up a new platform or scaling one globally, this episode delivers the unfiltered truth from leaders who’ve been in the trenches.

In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.

Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribution, and shares why the success of eCommerce has less to do with platforms—and everything to do with people, process, and internal alignment. Together, they dive deep into the evolution of the B2B buyer, the role of sales in a digital-first world, and what it actually takes to scale adoption globally.

Key topics include:

• Why “eCommerce” may not be the word your customers need to hear
• What today’s buyers really expect—and how to build for them
• How to create win-win adoption strategies across sales, IT, and CX
• The shift from B2B to “A2A” (and what that means for the future)
• How to build a program (not just a project) for lasting digital success
• Lessons from global eCommerce rollouts and what makes them stick

Whether you’re a new VP of eCommerce or a seasoned digital leader, Carlos offers a masterclass in building trust, breaking silos, and getting your customers—and your company—on board with the future of digital.

Guest: Carlos Camacho
Host: Justin King

Show Links

• FREE Community
• GPT - The B2B eCommerce Brain (try for FREE)

Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam Aldinger
Host: Justin King

In this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were really doing at ShopTalk, and whether the B2B ecosystem has become an echo chamber—or even a kind of religion.

The crew dives into what it was like being B2B insiders at a retail-heavy event like ShopTalk, the reality behind vendor/merchant matchmaking, and the growing tension around MACH Alliance membership. This roundtable is honest, unscripted, and full of sharp insights.

Key topics include:
The surprising B2B presence (and opportunities) at ShopTalk
How the MACH Alliance shifted in perception and membership
Why VTEX may have left—and what it signals to the ecosystem
The “B2B Bubble”: Are we all talking to ourselves on LinkedIn?
Event ROI, vendor fatigue, and what community should really look like

This episode is packed with firsthand insights from consultants, strategists, and tech leaders who live and breathe B2B—and aren’t afraid to question the status quo. If you’re in digital commerce, this one’s a must-listen.

Show Links

• FREE Community
• GPT - The B2B eCommerce Brain (try for FREE)