『B2B Social Growth: Presented By Tribal Impact』のカバーアート

B2B Social Growth: Presented By Tribal Impact

B2B Social Growth: Presented By Tribal Impact

著者： Tribal Impact
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Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.

Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.

Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

© 2025 B2B Social Growth: Presented By Tribal Impact マーケティング マーケティング・セールス 経済学
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  • How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare

    How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare
    2025/10/02

    AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work.

    Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs.

    Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful social selling community.

    We’ll cover:

    • How AI can enhance (not replace) human-led social selling alongside their employee advocacy program
    • How AI accelerates engagement and sales outcomes
    • Best practices for blending automation with authenticity
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    33 分
  • How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol

    How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol
    2025/09/19

    A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x.

    Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement.

    We’ll cover:
    🔸 How trust is the foundation of your growth strategy.
    🔸 How leadership proximity drives employee advocacy.
    🔸 Practical actions leaders can take to build a high trust culture.
    🔸 Why trust accelerates both talent attraction and retention.
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    32 分
  • How Panasonic TOUGHBOOK tackled the social selling skills gap

    How Panasonic TOUGHBOOK tackled the social selling skills gap
    2025/07/31

    78% of businesses that use social selling outperform those who don’t. (LinkedIn)

    The key is making it part of your team’s everyday mindset.

    Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.

    Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:

    • Why empowering employees to create authentic content is key to humanising your brand.
    • How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
    • Real results from a pilot social selling program.
    • Learnings for implementing and scaling your program beyond the pilot.


    This session is a must for anyone early in their social selling journey.

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    36 分
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