『B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles』のカバーアート

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

著者： Fexingo
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Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM programs spend 80% of their budget on the bottom 20% of target accounts, and how do you build a data-driven account tiering system that doesn’t require a PhD in statistics? #B2BMarketing #DemandGen #ABM #EnterpriseSales #SalesCycle #MarketingOps #LeadScoring #PipelineManagement #IntentData #SalesTech #MarTech #AccountBasedMarketing #RevenueMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #BusinessStrategy #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • Why B2B Marketers Fail at Internal Enablement

    Why B2B Marketers Fail at Internal Enablement
    2026/09/10
    Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to use it. In this episode, we dissect the internal enablement gap using a case study from ServiceNow. We explore why top-tier ABM campaigns collapse when the front-line reps aren't trained on the new value props. Lucas and Luna break down the specific friction points between marketing and sales ops, offering a concrete framework for aligning content with actual buying committee needs rather than just generating more PDFs nobody reads. #FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #InternalEnablement #SalesOps #ServiceNow #ABM #BuyingCommittee #ContentStrategy #RevenueOperations #SalesTraining #MarketingAlignment #LeadNurturing #CustomerJourney #AccountBasedMarketing #DigitalTransformation #SaaS Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How B2B Marketers Fix Broken Account-Based Selling

    How B2B Marketers Fix Broken Account-Based Selling
    2026/09/09
    We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down the operational friction between enterprise demand generation and long sales cycles, showing how to fix the handoff that leaves high-value accounts cold. #AccountBasedMarketing #EnterpriseSales #B2BMarketing #SalesAlignment #DemandGeneration #LongSalesCycles #FexingoBusiness #BusinessPodcast #RevenueOperations #BuyerJourney #Smarketing #PipelineManagement #CustomerSuccess #LeadNurturing #DigitalTransformation #GrowthStrategy #MarketingOps #EnterpriseDeals Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How B2B Marketers Use Trigger Events to Win Deals

    How B2B Marketers Use Trigger Events to Win Deals
    2026/09/08
    Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes. This episode explores how marketing teams can leverage trigger events — like executive turnover, funding rounds, or product launches — to time their account-based marketing efforts. We examine the mechanics of intent data and the importance of aligning with buying committees during these critical moments. #B2BMarketing #AccountBasedMarketing #TriggerEvents #EnterpriseSales #DemandGeneration #BuyingCommittees #IntentData #SalesAlignment #FexingoBusiness #BusinessPodcast #MarketingStrategy #LeadGen #SaaS #CustomerSuccess #RevenueOps #MarketIntelligence #GrowthHacking #TechTrends Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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